The "exception" of "Chinese Design" bursts

Yesterday (March 25), an exception to the brand public relations person who accepted the “Daily Economic News” interview, said that Peng Liyuan’s visits to Russia’s several sets of clothing are indeed “exceptions” and Peng Liyuan is an old customer of the brand. The Guangzhou Municipal Bureau of Quality Supervision confirmed this through official Weibo.

In this regard, China Investment Advisor Zhu Qingyu, a light industry researcher, said that this will enhance the international competitiveness of domestic apparel brands.

Quality Supervision Bureau Official Weibo Confirmation /

Yesterday, “Daily Economic News” reporters visited the Guangzhou Tianhe City Store and Taikoo Hui Store. They asked if Peng Liyuan’s visit to Russia’s clothes was from the brand. Several salesmen said that they were not clear. One salesman at Taikoo Huidian pointed out One pointed to the clothing in the store and said that all the clothes were here. I didn't see the same style. However, both stores stated that there were many people who went to the shop to consult this matter recently, and many people also consulted by telephone.

The reporter has repeatedly logged into the official website of the official website and has directly linked to a website called “Blue Dragon Interactive Communications Agency”. The reporter then contacted the person in charge of the Blue Dragon Interactive Communications Agency, which stated that Blue Dragon Interactive Communications was an exceptional brand public relations company. He said that Peng Liyuan’s slim coats and black leather handbags worn by Russia are all exceptions.

In spite of this, some people in the industry are still cautious about Peng Liyuan’s dress from the “exceptional” hand. By yesterday afternoon, the exception company had been very cautious when interviewed by the media.

In this regard, in the location of the exception brand company, Guangzhou City Bureau of Quality Supervision said through the official microblogging that the bureau has made contact with the Guangzhou City Exceptional Garments Co., Ltd., confirming that Peng Pengyuan's visit to clothing and handbag brands are their customization. The company's production plant is in Haizhu District. According to the reporter’s understanding, there are about 6 shops in Guangzhou in the exception.

Currently a total of about 90 stores /

According to Blue Dragon's introduction, the exception company was founded in 1996. In addition to the "exception" brand, there is another "useless" brand created in 2006. "Exceptions" currently have about 90 stores in major cities throughout the country.

Zhu Qingyu told reporters that the exception of the brand promotion efforts is small, although its reputation in the industry is high, but the market influence is limited.

Zhou Ting, dean of the Academy of Wealth Quality Studies in the luxury sector, commented that “exceptions” are “Chinese characteristics with distinctive and distinctive brands” but they are not well known.

The reporter learned from the exception of a shop in Guangzhou that the first exception store in Guangzhou was located in the sub-agriculture and forestry area, and was the exception for the nation’s first store. According to an internal data obtained by the reporter, the brand was founded by Mao Jihong and Marco. In 2000, the brand had designed costumes for famous singer Zhu Zheqin. According to public information, Marco has won the title of “China’s Top Ten Fashion Designers”.

It is reported that in 2005, the sales of SOGO Sogo Department Store in Beijing exceeded 10 million yuan. Some media estimate that the brand's annual turnover can reach at least 600,000 yuan.

“Daily Economic News” reporter learned from relevant channels yesterday that the “Fangsuo” bookstore, which is co-located with many international big names in Taikoo Hui, Guangzhou, was actually set up for an exception company. The party has a collection of clothing, books, coffee, aesthetic life and exhibition space. It is well-known for its excellent environment and is well-received in the circle of “petty bourgeoisie”.

According to previous reports, the party that opened on November 25, 2011 had a turnover exceeding 300,000 yuan in two days before the operation. In 2012, Fangfang won the “World's Best Shopping Place Design Award” in the World Retail Award.

Facilitate the birth of high-end brands /

It can be said that China's first nationally heated discussion of the "First Lady" wearing, which quickly ignited the "exception" brand's attention.

Zhu Qingyun believes that the “exceptional” brands, such as domestic fashion brands, are rapidly becoming popular and will guide consumers to pay more attention to domestic apparel brands, thereby enhancing the international competitiveness of domestic apparel brands.

"Daily Economic News" reporter learned that in addition to the "exceptional" brand to go infrared, yesterday in the stock market Dayang Genesis, Caesars shares, shares in Longitudinal, Saturday, Youngor and other related stocks are rosy, including Dayang Creation, shares of Long position limit .

This can not help but remind people of the United States First Lady Michelle Obama. According to reports, from November 2008 to December 2009, Michael earned $2.7 billion in revenue for 29 clothing brands and department stores, and the stocks of these companies have also become a "first lady" in a certain period of time. "The classic case of the popular fashion brand.

However, Zhou Ting believes that in the United States, passing the national "First Lady" may drive the development of fashion brands or luxury brands. "They allow national characters to associate with a certain brand and then drive the sales of the brand. Actually this time we don't think of him as a 'first lady' but a fashionista." Zhou Ting thinks, from this According to the “exceptional” popularity of the times, China’s clothing design has the most room for growth in high-end, niche, and custom brands, which is particularly consistent with the low-profile behavior of Chinese people. “At present, high-end people in China have begun to form such market trends. They like to customize their brands and like brands that do not have a logo.”

Zhou Ting told reporters that Chinese people's body characteristics are different from those of European countries and the United States. In addition, foreign brands are not available in China, and Chinese consumers have very great opinions. Now the Chinese people slowly have a national feeling and national sentiment returning to the old brand. All these are conducive to the birth of influential "Chinese design" high-end brands.

Zhu Qingtao told reporters that China has few local brands that are favored by high-level and high-level society. The lag in the development of apparel branding has directly constrained the market efficiency of “China Design”. Compared with international apparel brands, the development of the apparel industry in China is not optimistic.