One child Tong analysis of "children's wear consumer guide" on the impact of children's clothing store

Since the State Administration of Quality Supervision released the "Children's Wear Consumption Guide", the mainstream media have reported a three-dimensional formed a wide range of publicity, children's wear industry seems to be suddenly put in the cusp. "Children's clothing consumption guidelines" suggest that parents try their best to go to shopping malls and other formal business premises to buy children's clothing, and should try to give children to buy light-colored clothes. The guidelines will have a direct impact on consumers, to a certain extent, also affect the business strategy of children's clothes shopkeepers. The following one broiler for everyone to analyze the guidelines for our children's clothing store will have some impact. First, the mall children's clothing shop will be more like consumers, after all, shopping malls are more standardized management, but also a certain threshold. In the minds of consumers, the trustworthiness of goods in the mall is relatively high, especially to buy some products that they do not know very well, and choosing to buy in a regular place is almost their favorite way. In particular, many children's wear brands are now exposed quality problems, consumers have become more and more sensitive nerve. Therefore, conditional investors choose to shop in the mall is a very good choice. One child storehouse also has a lot of stores open in the mall, we can join the dynamic section of the official website news center to view the opening of the mall store photos. Second, the importance of enhancing the image of children's clothing store. A mess of the store is undoubtedly off the price, which is not much difference with the spread of goods. According to the survey shows that the image of the store is good or bad and consumer confidence is proportional to the image of the better access to a higher degree of trust, formal or not, is directly linked with the store image. Therefore, No. One Tong store in the building of the brand image is very important, from the design of the enterprise VI to the design of children's clothing store facades and showcase, No. 1 Tong warehouses have shown a professional standard. At present, No. 1 Tongcang image storefront has been upgraded to the fifth generation, and the strength of the showcase manufacturers signed a long-term partnership, to ensure good brand image affiliate shop has laid a solid foundation. Third, how to sell dark clothes? Consumption guidelines made it clear that the proposed purchase of light-colored clothes, dark clothes Is there no market yet? Not too possible. Summer clothes are light-based, but winter? In addition, this guide is only a general guide, our children's clothing store No. 1 is strictly in terms of quality, dark and light colors are no problem. Therefore, the purchase of healthy fashion children's clothing should go to such a child's store such a formal brand purchase. On the color of children's clothing, in fact, buy color-rich children's clothing children's intelligence is helpful. In 2012, No.1 Tong Warehouses Operations Center published an article entitled "How to Easily Sell" Children's Wear with Poor Colors ", which was reproduced in the industry website.

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