Since November 1st and November 8th, Dongfang Jinbao has successively published "Jewelry Direct Hui Hui" and who? "The five "sin" sin refers to the direct sales of jewelry, the series of reports, has triggered public debate with the public.
This week, the reporter connected a number of people inside and outside the province to listen to their interpretation of the secrets of jewelry direct sales hidden.
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[Part1 stone of other mountains]
Jewelry direct sales Huifei exclusive to Zhengzhou
Since July this year, nearly 10 jewellery outlets have been held in Zhengzhou. Such jade and diamond direct sales are held intensively in Zhengzhou? Is it really like the merchants who hold the direct sales of jewelry, because of the high price of jewelry in Zhengzhou, which is specially made by Huimin?
The reporter logged into Baidu and browsed many webpages to find out that such jewellery direct sales benefits are not unique to Zhengzhou. Since the second half of this year, similar temporary sales models such as “Diamond Direct Sellingâ€, “Diamond Sale†and “Diamond Fair†have been held in Shenyang, Wuhan, Chongqing, Hangzhou and Nanjing.
Direct caravan entered Wenzhou
In this regard, the reporter of Dongfang Jinbao specially connected Mr. Wang Gongyu, the vice president of Zhejiang Jewelry Association and the president of Wenzhou Jewelry Association, to understand the relevant situation in Wenzhou.
Speaking of this topic, Wang Gongyu said that similar temporary jewelry fairs have been very hot in Wenzhou recently. In response to this phenomenon, the Wenzhou Jewelry Association has conducted special investigations on this phenomenon, and it has been found that there are many problems in the direct sale of such jewelry. For this reason, the "Qianjiang Evening News" also paid attention to such phenomena, and published the article "Is the price of the "diamond caravan" really cheap?", explaining some of the problems. From August 10th to 12th this year, Fuzhou also held a similar "diamond direct sales", which was jointly investigated and dealt with by local industry and commerce, quality inspection, national taxation and other departments, and fined 122,000 yuan.
[Part 2 industry interpretation]
Subsequently, in response to Wang Gongxuan's interpretation of the problem of direct selling benefits, the reporter called a number of industry insiders in the province, summed up the following three questions, and shared with readers the secret of clear consumption of jewelry.
Ask a direct marketing
Where are the jewels in the land?
"If you carefully collect the information, it is not difficult to find that these jewellery direct sales, every time you go, it declares that local jewellery profits are sold in its advertisements, so to Zhengzhou, to Wenzhou, according to the information we have, to other cities. So we can't help but ask, isn't the city where the jewelry direct sales benefit is exactly the area where the jewelry is profitable?" In the telephone connection, Wang Gongyi asked.
He added that some time ago, in response to the local direct sales of jewelry, the Wenzhou Jewelry Association conducted a special surprise inspection. The results of the random inspection showed that there was a big difference between the promotion of these direct selling merchants and the real thing, and there were even some fake jewelry. The retail price information of the local jewellery brands that they have mastered shows that there is no huge profit in the jewelry market in Wenzhou. "Diamonds have international guidance prices. This thing is not something you can say when you say profiteering."
On November 9th, the reporter saw on the poster in front of Jinxin Jewelry Zhenghong Store that the 30-point diamond ring they launched at that time was not higher than the advertising price of a diamond outlet in Zhengzhou at the same weekend.
Second question direct sales
How can high prices guarantee low prices?
"Now, there are jewelers in Wenzhou to tell us that jewellery direct sales have been saying that they have saved the intermediate links, so it is cheap. But in fact, they usually choose to hold in high-end hotels, so that two or three days The rent will be tens of thousands, and it will be worth a year's rent for some small jewelry stores. If it is as they say, is their low price equal to losing money?" Wang Gongyu added this introduction.
In contrast to Wang Gongxuan’s question, the reporter telephoned a jeweler in Zhengzhou who did not want to be named. He also calculated the account for the reporter: counting the marketing investment, the rental cost of the venue, and the cost of a jewelry direct sale. From 200,000 yuan to 500,000 yuan, these investments will eventually be "implemented" to consumers. "If you lose money and make money, the temporary trade fair will not do it."
Three questions direct sales
Similar face brands are different?
Wang Gongxuan also pointed out that after careful comparison, the Wenzhou Jewelry Association has found that the direct marketing benefits held by many places, although the brands are different, the propaganda mode is very close, and in their promotion activities, it is a picture used for many places. Therefore, the industry has a question, that is, in fact, these brands are born of the same, and behind the hands are the same group.
His view of this is indeed not a hole in the wind.
A few days ago, a jeweler of the surname Wang, who was doing jade wholesale in Zhengzhou, revealed this secret to the reporter: Recently, a jewelry outlet in Wuhan is ready to take some goods from his home. Take an example of his family’s jade Guanyin, normal. The wholesale price in the store is 2,500 yuan. If they approve the direct sales, they must be at least 5,000 yuan. "The people who sell the goods directly don't give cash for settlement. They all sell things before they are settled. It is definitely better than the normal wholesale price. Expensive, and when it comes to direct sales, they will have to sell at least 10,000 yuan, and the price will be more expensive."
Whether the facts are really as questioned by the industry, the Oriental Daily will continue to pay attention.
[Part 3 lawyers say]
Tax evasion or tax evasion
Liu Tonggui, a lawyer of Henan Jerry Law Firm, explained to reporters that according to the provisions of Article 201 of the Criminal Law, taxpayers took forged, altered, hidden, and destroyed books Account vouchers, which are listed in the books, or which do not list or earn income. If the tax authorities notify the application and refuse to declare or make false tax returns, they will not pay or pay less tax, and the amount is huge. May constitute a tax evasion offence.
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