From January 12th to 15th, 2015, the Happy Mickey 2015Q3 New Product Launch Conference and 2015 Marketing Conference with the theme of “Gathering the Future†was held in Jinjiang Philharmonic International Hotel and achieved great success.
Integrate resources to promote brand promotion
The conference is a large-scale ordering conference since the new development of Happy Mickey. More than 30 regional agents and their branch teams from all over the country came to the site to discuss the brand's 2015 marketing strategy with the senior executives of Happy Mickey and share the happiness of Mickey 2015. The research and development results of new products.
Happy Mickey General Manager Yan Kangfeng delivered a speech
At the meeting, Mr. Yan Kangfeng, the general manager of Happy Mickey (Fujian) Children's Products Co., Ltd. made an important speech. He said that 2015 is the “year of promotion†of the Happy Mickey brand. Happy Mickey will promote the brand promotion by optimizing brand network information, developing brand interactive experience and integrating superior brand resources. In product development, Happy Mickey is comprehensive. Introduce health insoles, health shoes, functional shoes, etc., enhance product technology and protect children's healthy growth. In terms of team building, Happy Mickey will continue to integrate internal and external teams, introduce more professional and more capable talents, and create an efficient and innovative new era team.
Happy Mickey Operations Vice President Pan Shuyuan speaks
Rich categories accelerate brand development
At that time, Mr. Pan Shuyuan, Vice President of Operation of Happy Mickey, elaborated on the development plan of the Happy Mickey brand: In 2014, Happy Mickey achieved excellent results in the terminal efficiency and single store performance under the joint efforts of agents and distributors nationwide. The involvement of new media such as micro-marketing has played a role in fueling brand promotion; in terms of commodity planning, the integration of rich categories and shoes and clothing has been favored and pursued by customers all over the country. In 2015, the Happy Mickey brand will enhance the influence and comprehensive competitiveness of the Happy Mickey brand through three major projects: terminal image upgrade, terminal management refinement and terminal information construction.
Create a win-win award-winning business partner
It is understood that this ordering meeting, Happy Mickey Headquarters held a grand award ceremony for the outstanding performers, distributors and suppliers in 2014. As the highlight of this order fair, this session pushed the whole atmosphere to a climax. At the awards ceremony, Happy Mickey's 2014 sales champion, runner-up, and third-place awards, the top ten store awards, and the sales-rewarding rebate awards were announced, which won the cheers and applause from the scene. Among them, for the 2014 happy Mickey outstanding agents, dealers are more ambitious to carry out millions of cash. The ordering conference was announced in a wave of applause. The brand management strategy of Happy Mickey was fully affirmed and appreciated by the agents all over the country. They all said that they will keep up with the pace of the head office and will take a new attitude. In the new round of brand journey, set sail at full speed and triumphantly!
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