Warm and abundant sunshine, gentle and gentle sea breeze, and the innocent white sand beach... all of them contain the Mediterranean style of ancient civilization. On September 25th, a passionate tour with the theme of “Love the Mediterranean†opened the prelude of Yuanfan’s 2018 summer new product launch.
Warm and abundant sunshine, gentle and gentle sea breeze, and the innocent white sand beach... all of them contain the Mediterranean style of ancient civilization. On September 25th, a warm-hearted tour of Wenzhou with the theme of “Love the Mediterranean†opened the prelude of the Yuanfan 2018 Summer New Product Launch.
The collision and fusion of color blocks, strong visual contrast, like the perfect combination of the ancient architectural culture of the Mediterranean coast and the modern style, the embellishment of luxurious lace presents the luxurious atmosphere of the medieval court, and the cotton and linen close to nature presents the most comfortable state. In the 2018 summer new product launch, the romantic melody of the Mediterranean style was performed in five series of “Sicilian Jungleâ€, “Ampunning Legendâ€, “Byzantine Covenantâ€, “Catania†and “Palene Loveâ€.
If Italy is a boot, then Sicily is a piece of jade kicked from the tip of the shoe. The enthusiasm of the Sicilian style opened the first stop of this season's Mediterranean tour. In this series, the designer played the "magic stick" of color, wine red, orange red, dark green, pink... the colorful colors are like the brocade flowers in the jungle of Sicily, full of summer atmosphere. And some of the items have been added with ink prints, as well as traditional embroidery, like a cluster of blooming flowers, exudes a charming taste.
The Apennine peninsula has a variety of styles, and it is so beautiful that people can't help but want to be close. In this series, the designer highlights the femininity of women in the details. The combination of wrinkled, off-the-shoulder design and floral prints is sexy and glamorous. The fabric also has a fascinating and flowing feel, and combines the exquisite washing technology to show the gentleness of Fanghua.
Although the culture of the Byzantine period has a strong religious color, it also contains a lot of elements of wavy, lace and geometric shapes. These qualities are now vividly displayed on the new series of Yuanfan. Colorful stripes and bold ribbons are full of vitality. Navy, red and light blue complement each other. Comfortable and breathable cotton and linen are still the first choice for this series of fabrics. Camouflage printing is also an effective attempt to enhance the fashion of single products. .
Catania, the second largest city in Sicily, was buried in volcanic lava in the 18th century and rose from the ruins destroyed by volcanic lava during the Baroque period and entered the United Nations cultural heritage list. This city, closely related to the volcano, reveals an ancient mysterious atmosphere and a subtle aristocratic temperament. The overall tone of this series presents an "advanced grey". It continues the green color of the previous season, but the grayish light green color is more retro and refined than the previous avocado green, and the deep sea blue has become more precipitated and closer to black in this season. This change gives the garment an elegant and quiet character and reveals a little retro.
The columns of Greece, the mosaics of the Romans, the Moorish windows of the Arabs, the architectural form of the Normans and the Baroque decorations of the Spaniards all come together, and the combination of styles gives Palermo an indescribable nice. This series also presents the beauty of the collision of multiple integrations. The enchanting flower branches are stretched on the measuring dress and the ruffles. The hot caramel and morning colors give the product vitality and vitality, while the soft and richly colored cashews and cherry powder with light chiffon and elegant Paired with silk, it has a seaside resort style.
The perfect combination of natural scenery and beautiful city, those uncertain landscapes, the unknown situation, the feeling of new exploration is fascinating, it is this kind of exploration spirit that makes the Yuanfan brand that has gone through 26 years of wind and rain constantly Change and perfect yourself, adhering to the belief of “one change in a year, three years of changeâ€, constantly combing the brand concept, constantly upgrading the brand image, constantly rebuilding the brand value, and finally maintaining its own unique brand style. In the fierce market competition, the brand system that gradually improved has gradually demonstrated its potential huge competitiveness in the market.
Looking back on the past, the Yuanfan brand has experienced a leap-forward development. Founded in Wenzhou in 1991, with the continuous expansion of scale, in 2012 in Shanghai Pudong set up a branch, the creation of YF brand, so far Yuan Fan clothing has "YUANFAN" and "YF" two private brands.
2013 is a year of rapid development of Yuanfan. It is also a year of further deepening the transformation and upgrading of the company. After years of rich experience in market experience and self-precipitation of brand culture, we have joined the excellent development and design and marketing team to establish and The professional production system matched by the development of the brand has enabled Yuanfan to inspire a strong vitality and enter a stage of rapid development. The Yuanfan Chartered Affiliate Program helps the development of the brand, provides professional retail knowledge training to the franchisees, provides a unified brand image, and establishes a timely and efficient logistics management system and comprehensive after-sales service, giving franchisees all-weather Directional brand support.
Nowadays, Yuanfan brand has formed a core competitiveness with individual original design, with unique and unique tailoring, perfect pursuit of workmanship details and quality-oriented spirit, and cost-effective advantages to meet different consumers in different occasions. Wearing needs. At present, agents and franchise stores have been laid in first- and second-tier cities across the country, and in June 2017, they have moved into a self-built industrial park with the characteristics of Yuanfan.
"Whether it is the past, the present, or the future, women are more than one side. From now on, starting from wearing Yuanfan women's clothing, make yourself different every day, every day is wonderful." For the future of Yuanfan, Wenzhou Yuanfan Clothing Co., Ltd. Chairman Liu Jinfu said that the brand will adhere to the "integrity-based, quality first" value concept, relying on professional brand operation mode and efficient management team system to continuously provide customers with "high quality, high value-added" products. and service.
After the show
Q=China Clothing Network
A=Zheng Xianping, General Manager of Wenzhou Yuanfan Clothing Co., Ltd.
Q: Why did you choose the theme of the Mediterranean this season?
A: The essence of the Yuanfan 2018 summer series lies in the combination of this tradition and modernity, the East and the West. Through the sea and the sky, bright spring and summer, under the influence of the romantic and passionate Mediterranean, the original aesthetic is only self-related, and has nothing to do with Zhang Yang, and has nothing to do with stunning, everything is comfortable. Zheng Xianping said: “Looking for inspiration from 'travel', the perfect combination of natural scenery and beautiful city, those uncertain landscapes, unknown situations, the feeling of new exploration is fascinating. It is this inspiration that makes products bred Emotion and temperature."
Q: Please express the female image of the Yuanfan brand representative in the eyes of the design team?
A: Elegant, refined, modern, casual, giving customers a different style experience.
Q: What do you think is the core competitiveness of Yuanfan? What achievements are worthy of your pride?
A: I think that Yuanfan's core competitiveness is a product. It is our core competitiveness to continue to provide consumers with cost-effective products. I feel that I am most proud of the fact that I have been following Yuanfan for decades. Customers, they grew up with Yuanfan and gave us the greatest support. I think it is the greatest pride.
Q: Yuanfan has achieved rapid development. What do you think is crucial for the brand?
A: Innovation, and continuous innovation. In the development of Yuanfan, I did not pursue the rapid expansion of scale and quantity, and more to study how to provide consumers with better products and services.
Q: Under the impact of e-commerce, how do you achieve the rapid development of offline mode?
A: The vigorous development of e-commerce has indeed changed the consumption habits of consumers, which has had a great impact on physical stores. However, no matter how the e-commerce develops, it does not have the sense of experience and commitment of the physical store, and strives to provide perfect pre-sale, sale and after-sales service in the service.
Editor in charge: Wang Zhen
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