It has entered the countdown phase and will open in Ningbo on October 19. As one of the largest and most influential fashion events in China, this year's Ningbo Fashion Festival is based on the theme of “Ningbo Dressing the Worldâ€.
The 21st Ningbo International Fashion Festival (hereinafter referred to as the Fashion Festival) has entered the countdown phase and will open in Ningbo on October 19. As one of the largest and most influential fashion events in China, this year's Ningbo Fashion Festival takes "Ningbo Dressing the World" as the theme and "Intelligence, Integration and Innovation" as the main line, through the integration of resources in the fashion-related industry chain. It comprehensively demonstrates the international and local fashion trends, comprehensively enhances the fashion and intelligence level of the apparel industry, and strives to build an internationally influential fashion industry base to promote the construction of Ningbo's “Famous City Famous Capitalâ€.
Comply with the demand to do the real industry chain, the exhibition content is more abundant
There are 235 companies and 204 brands participating in this year's Fashion Festival, including 10 overseas countries and regions including the United Kingdom, Italy, the United States, Canada, South Korea, Japan, Germany, Russia, Pakistan, and Taiwan, as well as mainland China. 90 brands from cities above the prefecture level participated in the exhibition, and overseas and overseas brands accounted for 44% of the total participating brands. The year-on-year increase in the proportion of non-local brands has also shown that the brand influence of Ningbo Fashion Festival has been continuously improved. More and more domestic and foreign brands have chosen Ningbo Fashion Festival as the best platform to display corporate image and business negotiation. Enlarge brand influence.
In the leading men's clothing exhibition area, Youngor will display its 130-year-old Hart Max brand; Romon will promote “romon women's haute coutureâ€, and there will be skilled red gangs tailoring tailored for the audience; Apple clothing will be in At the exhibition, new products of healthy and intelligent clothing will be released; Cixing will showcase the customization of textile and garment, textile fabric shoes, home textile products and accessories based on the Internet of Things and intelligent manufacturing. In the elegant and beautiful women's exhibition area, Dan Yun will showcase the traditional innovation of traditional sweater and smart manufacturing; STEVE & VIVIAN brings a modern and new experience combining technology and Italian fashion; Mai Zhonglin exhibits the combination of culture and clothing The combination of Chinese original designer brand and Chinese original IP, the cultural symbol concept of Maier Ningbo City; ESBACK, Mido Lai women show the Chinese style returning to nature. In addition, this year, we integrated high-quality resources to create an independent designer exhibition area, which brought together CINDY WEI ZHANG, NUOYI, Nuoyi, Suqian, Addiction, 5.W, Ji Majiabao, SHANZI, Yiyou Yizuo, Wenying, imakokoni, joli Abattage, Ruyifang, Designer X Brand, Su. Color, Hantang Yiyuan and many other independent original designer brands use the self-contained design style to interpret the trend of the new generation. At that time, the docking of brand enterprises and designers will be arranged on site to provide a platform for the development of designer brands. In the first-name costume exhibition area set up this year, 48 nationalities and more than 260 styles of clothing in Guizhou will be displayed. Including the clothing products of the local minority ethnic minorities such as Miao Zhuang Hand Embroidery, Chinese Jinxiu, Buyi and Yi.
Driven by the relevant policies of “Made in China 2025â€, in view of the huge demand of garment machinery and smart equipment manufacturers in the clothing industry and industrial strong market and machine substitution background, many equipment manufacturers have participated in the exhibition: Shares, Shanghai Fushan, Nantong Johnson & Johnson, Ruiqi Intelligent and other well-known domestic clothing machinery companies; Germany Duke Pu, German heavy machine, American Eastman, Italy Mika, Japan Pegasus and other global top companies. With both clothing hardware and intelligent software systems, they will showcase a number of leading technologies in the industry to meet the intelligent needs of apparel companies.
The international influence of Ningbo Fashion Festival has been continuously improved, and more international brands have chosen Ningbo Fashion Festival as the best platform to land in the Chinese market. The international brands of this exhibition accounted for 12% of the total participating brands. International influence has gradually emerged. This year's separately established international exhibition area displays a variety of categories including baby clothes, sportswear, accessories, and intelligent software. Including British George Bromo Gaoding men's clothing, Canada's Magnal Solutions software, Pakistan Rex Intercontinental Bank, Japan's Po Lin Plant, early good fabrics, child care workshop; Russia Wild Things, LENA, KUTUZOV, "ArtFuture" Design School Wait.
In addition, many other international brands participate in other exhibition areas. For example, the smart equipment exhibition area brings together Germany's Toka Benma, FDM Fangde, Dukepu; Italy's Mika; American Eastman; Japan's JAKI, heavy machine JUKI, Yamato Yamato and Pegasus And many other international brands.
In addition, this year also introduced the German ISPO AWARD 2017 ROADSHOW (2017 Global Design Awards Tour) to showcase the world's top outdoor sports products with the latest and highest technology.
Service companies are more diverse, casting exhibition craftsmanship
At present, the convention and exhibition industry has developed from the 1.0 version focusing on exhibitions and the 2.0 version focusing on investment promotion to the 3.0 version focusing on the whole industry chain service. Based on the principle of precision, pragmatism and inheritance and innovation, the organizing committee aims to “make every exhibitor have a sense of acquisition and let every merchant have feedback†and do a good job in the service of exhibitors. Through the four major sections of demand survey, precision invitation, on-site matching and tracking services, we can meet the needs of exhibitors and merchants, and enhance the “acceptance of participationâ€. Up to now, the organizing committee has sent more than 250,000 invitation letters to domestic and overseas through various channels, more than 30,000 merchants have completed the registration work, and more than 60 domestic and foreign delegations are interested in attending the conference.
The organizing committee used the resources and big data accumulated over the past 20 years to launch eight free services for exhibitors, and implemented the concept of “one-time exhibiting, perennial service†to promote the transformation and development of garment enterprises. This year, the organizing committee will provide all exhibitors with One-to-one precision docking service. At the same time, strengthen interaction with enterprises, guide enterprises to participate in the clothing festival in depth, and play the role of the clothing festival platform. For example, Taiping Bird, Yi Si Jun Kai, Dan Ke Yun and other enterprises have chosen to hold a trade fair at the same time in the clothing festival; Youngor held the 130th anniversary of Hartmark during the costume festival, and Apple apparel held a new product launch of Apple smart health apparel during the clothing festival. Johnson & Johnson Kerry Graphene, Kawei Technology, Qianyao Clothing, Aibang Smart Clothing, Mido Women's Wear, etc. will participate in the new festival launch festival. This year, the organizing committee also invited the Beijing Great Wall Enterprise Strategy Research Institute to expand and strengthen the traditional traditional clothing enterprises. Typical Youngor, clothing fast fashion typical Taiping bird, garment processing enterprise transformation and upgrading typical Shenzhou and clothing enterprises e-commerce typical Bo Yang and other four representatives Sexual enterprises conduct systematic research, explore the innovative materials of the apparel industry, and sort out the refinement as a representative example of the Ningbo apparel industry, which will be released at the 3rd China Men's Wear Summit Forum.
Editor in charge: Wang Zhen
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