PUMA X Sophia Webster Co-Brand Series 2018 New Products for Spring/Summer

In the spring and summer of 2018, PUMA will rekindle the fire of friendship with the famous British designer Sophia Webster and launch the much-anticipated second joint series. The new PUMA x SOPHIA WEBSTER series is inspired by “PUMA princess” and creates a series of fashion items with hand-painted prints, metallic materials and sparkling decorations, presenting a star-studded party. The new joint series draws inspiration from the iconic fantasy world of SOPHIA WEBSTER and reintroduces the most interesting feminine aesthetics to fashion design. Apart from metal materials, soft pastels and electro-optic effect color matching applications, it also includes gradient printing patterns. A variety of new prints, including candy-colored digital prints and shiny floral prints.

The series of single product is expected to be released in two waves. After releasing the first wave of single product in March, the second wave of single product will be launched in May. The first wave of items put Sophia's unique and original iconic aesthetics on PUMA's highly sought after classic court shoes - from Suede and Basket to Platforms and Leadcats slippers, embellished with rich sequin details, colour schemes and metallic finishes. In addition, the new PUMA X SOPHIA WEBSTER rubber cage design with a gentle gradient color match has created an innovative shoe Muse Echo this season, which forms part of the joint collection. The rich selection of shoes complements the same colorful, eye-catching collection: from jackets, T-shirts and waist-up ballet skirts to leggings, tank tops, sweatshirts and trousers. The exquisite look and feel of the collection is attributed to the pleated woven layer, waistband, and laminated mesh design.