Blue Leopard: A brand that can compete with world-class menswear

An Italian old man who has passed over half a year described the “LAMPO” (Blue Leopard) at the CHIC exhibition: “The blue leopard’s current men’s style is simple and elegant, and its technical craftsmanship is excellent. It can almost compete with Italian and international men’s clothing on the front line. It is a perfect artwork!” The old man named Domenig is an Italian famous clothing technologist who has worked for international premium clothing brands such as NERVESA, PRADA, ZEGNA, GIORGIOARMANI, YSL, CK.

The "Blue Leopard" in 1995 has set several records in the apparel industry in China: the first Chinese men's wear brand participating in the Paris Men's Wear Fair; the first to launch a franchise sale model; the first to hire the famous Italian photographer Ban Boqueri. Photographed the brand image; the first hired the Italian supermodel MARECO.MAREZZA as the brand image spokesperson; the first to expel the momentum of the magnificent, Terracotta-style menswear display style; the first to reject the China International Clothing & Accessories Fair CHIC Gold Award ... when the "blue After the leopard "Yangfu" became famous in the Chinese fashion industry, it began to be silent, no longer participated in various fairs, and did not promote itself in the media. Only in the brand exclusive hall, the new season one quarter follows the international trend and insists on the quality.

How to evaluate changes in your own way? Wu Jianwei, general manager of Changzhou Puringshi Garment Co., Ltd., said that the current domestic clothing market, the brand can be described with each passing day, but "this is a time of birth, but also an era of oblivion." The Blue Leopard brand was established in 1994. It starts with the introduction of equipment, determines product positioning, conducts exhibition marketing, builds a monopoly network, establishes a quality system, and fosters corporate culture. Step by step, the company is on the path of being down-to-earth and focusing on quality. The pursuit of product quality, such as craftsmanship, and the enhancement of brand cultural connotations. Today's Puringer has reached such a consensus: The concept of creating a brand name must be continuously updated. It is necessary to create a brand name in action, pay attention to internal strength, pay attention to details, and be meticulous in quality. Therefore, Puringer Garment performs a common "doing principle" that is "correct, simple, and professional", doing things correctly, simple processes, specialization of their own work - through a series of means of implementation, these New ideas are taking effect subtly.

This reporter learned that in the "Blue Leopard" operation adjustment, invariably emphasized the "execution force", "details", "say it to do." On December 6th, 1996, Wu Jianwei issued the quality policy order, which was based on the quality policy of excellent manpower and fine craftsmanship, as well as the code of conduct for quality activities. This systematic project runs through various links such as fabric accessories, design style, processing technology and sales network. Because each link is strictly controlled, strictly abide by the national and company standards, and strive to move closer to international standards, on July 8, 1997 the company obtained the first "International Pass" of Jiangsu garment industry, that is, ISO9002 quality system certification . This is the third international passport obtained by a Chinese suit manufacturer following Zhejiang Shanshan and Beijing Shunmei. At the same time, Primus asked PricewaterhouseCoopers for financial auditing, McKinsey for strategic analysis, and Ogilvy & Mather for product market positioning.

"Blue Leopard" has always been adhering to the "do everything to create perfection," the concept of cooperation with the world-class Italian suits professionals have never stopped. The renowned technologist Domenig was invited to pay full technical support to the company for a half-month technical tutoring. The overall suitability of the “Blue Leopard” suit has been fully improved; designer Peroni is on hand at the production site. Teach the operating posture of each operating worker; Franco, the technologist, analyzes and implements every detail from raw material control to finished product packaging and transportation. By sending their own talents and employees trained by the company to the country and learning from advanced suit companies, they have trained and improved their own team. In the eyes of employees, such training is also the greatest benefit, and it has enhanced team cohesion. effect.

At the scene of this year’s CHIC Pavilion, the new version of the "Blue Leopard" suit attracted many eyes. Domenigge introduced to us that the products introduced this time have a unique charm and profound cultural connotations in both style and styling. In combination with the premise of the Chinese and western cultures, the original design accords with the East. Human body type "T" human body shape, its shape design focuses on "slender fit", advocating the balance between inner richness and external simplicity, clever combination and dynamic combination of points, lines and surfaces, making the wearer in the body and Psychologically, you can feel the essence of Italian classics.

Looking at the exquisite craftsmanship in front of us, it is not difficult for people to understand why “Blue Leopard” develops at the speed of “Leopard”: since the establishment of the company in 1993, the company has owned 78 self-owned stores. , 42 underwriters, sales in 2004 reached 320 million yuan.