Sasa Shanghai's second store relies on its own brand market

Sa Sa of Hong Kong opened a second store in Shanghai today and announced that it will introduce a series of top-notch international cosmetics. Its own brand, which has just entered the market, will assume a third of Sa Sa's mainland sales.

Mr. Guo Shaoming, chairman of the Hong Kong Salsa Group, who has long been on Nanjing West Road, has finally settled on the golden spot. Sasha's second store is located on the ground floor of Hongxiang Department Store at West Nanjing Road. The total area is about 400 square meters. Before that, many brands hoped to win the first floor of Hongxiang Department Store, but they were eventually taken away by Salsa.

Liang Meisi, director of corporate communications at SaSa International Holdings Limited, said that with the opening of Sa Sa's second store, many front-line brands will enter the two stores at the same time, including Zine Picadier (Z.com), who has always been a low-key international top makeup brand. Bigatti), top French brand La Sirene and others.

“Internationalized professional brands topped Sa Sa's first store sales. This is still the highlight of the new store. We have been cooperating with many first-line brands and hope to sell in Sa Sa stores.” Liang Meisi said.

Despite this, Lancome, SK-II, Biotherm, Dior and other brands that are familiar to mainland consumers still refuse to enter Sa Sa stores. This is a big regret in Sa Sa stores. Leung Mei Si said that negotiations with these brands are still in progress, and Sa Sa is also trying to introduce other first-line brands as a make up.

In addition, the Sa Sa Private Label, which was officially launched in September this year, will become a force for sales. Leung Mei Si said that Salsa has high expectations for its own brands and exclusive agency brands, saying that it will fully support the development of this part of the business in the Mainland, and Salsa will introduce more private brands.

It is reported that Salsa's own brand is very popular in the Mainland. “Several months of sales have found that private brands are very popular in the first store, and Sa Sa hopes that the proportion of sales of own-brand and exclusive agency brands in Shanghai can reach the level of Hong Kong, which is about 30%.” Liang Meisi said.