"Love" how to make underwear into the mainstream of professional stage

"Love" how to make underwear into the mainstream of professional stage
"Love" this time to "go out"! On the eve of Fashion Week, as the top predator in the domestic underwear industry, “Love” is about to participate in this fashion week in a high-profile fashion, and the news of the first large-scale underwear professional fashion launch will be spread across the apparel industry. People have speculated that the long-term silence will erupt in what form?

More importantly, in the eyes of people familiar with the underwear industry, the high-profile appearance of “Love” seemed to signal a signal – the underwear industry has since officially entered the mainstream stage of the Chinese apparel industry.

On November 2nd, the first press conference of "Amour 2006 International Underwear Fashion Trends Release" was held in the Aimu headquarters building. Both the chairman of the China Designers Association Wang Qing and Aimu Zhang Rongming both attended the meeting, making this speculation a reality. .

For this event, Chairman Wang Qing said, “This spring and summer, the release of the international underwear is released by the Chinese Fashion Designers Association and China's first local brand, Aimui, with the authority of the underwear professional fashion trends released, this is the apparel industry For the first time, authoritative industry agencies have cooperated with underwear brands to publish the trend of international underwear to the country. Therefore, both parties have given considerable attention."

In Zhang Rongming's view, the long-term chaotic and vicious competition in the Chinese underwear industry has reached the point where it is necessary to conduct industry consolidation. For the healthy development of the entire underwear industry, “Love” as an important company in the domestic underwear industry, has the responsibility to lead the industry into the mainstream stage of the Chinese garment industry. At the same time, this is itself the need to "love" itself.

Thus, on November 17, this “Amour-Oriental Myth--2006 Spring/Summer International Lingerie Trend Release” seems to announce to the world that the underwear industry has officially entered the mainstream stage of the Chinese garment industry. At the same time, this also marks the time has come for companies to cooperate to jointly create high-end underwear fashion.

The theme of this trend is “Amour Oriental Mythology”, which includes the two major categories of Mr. Aimé and the Amorous Woman. They are divided into four major series for classification and publication. Mr. Aimer uses his imagination of “modern and free” to inspire creativity. Integrate modern men into three different lifestyles: free-spirited as you wish, freedom of movement, healthy sunshine, noble and luxurious elegance.

A woman's life is more colorful. In order to express women's different attitudes and emotional space through the lingerie fashion that has the most affinity with women's skin, women will love the three major themes, from the nine senses with different cultural flavors. From the perspective of a woman to describe the delicate and beautiful posture and nature.

When “Love Oriental Mythology” truly takes the stage of the fashion week, this oriental myth will leave a romantic and far-reaching chapter in the history of Chinese underwear development. Such a professional trend release represents not a certain brand. It is a high-end professional international fashion trend released by the authoritative organization co-brand of the Chinese design community.

Therefore, the significance of this conference was firstly to bring the underwear industry to the advanced stage of Chinese fashion, which not only marked the consolidation and advancement of the underwear industry in the industry, but also accelerated the internationalization of clothing apparel brands in Beijing and even the whole country. . The achievements made by local brands in publishing international fashion trends are naturally the manifestation of the strength and strength of a Chinese underwear brand. Such continued influence will inevitably attract more attention and attention in the field of international underwear. When the Chinese underwear industry gets The attention of international professionals also means that China’s garment industry has become an increasingly important player in the international fashion field.

For China's garment industry, the international underwear trend has an important significance. It has continued to accelerate the process of self-improvement of the overall industrial structure. From the original world dominated by men and women's ready-to-wear, it is gradually integrated into underwear and other Chinese apparel industries. The lack of a structural system can only improve and enhance the industrial structure. The Chinese garment industry can be truly mature and powerful, and truly possess international competitiveness.

At 18 o'clock on the evening of November 17th, at Beijing Hotel, what kind of way does “Love” express this long-term expectation?

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