The "Redwood Tree" symbolizing the friendship between China and the United States

First, the brand name origin:

Redwood trees are a symbol of stalwarts. The name of the famous costume "Redwood Tree" is closely linked to a distant and beautiful story.

In the Hangzhou Botanical Garden on the bank of West Lake, there is a Sequoia coast tree symbolizing the great friendship between the peoples of China and the United States.

In the late autumn of 1971, when former US Secretary of State Henry Kissinger arranged for President Nixon to visit China, he asked the Chinese leaders what gifts are the most precious to the Chinese people. Premier Chou En-lai said in a humorous manner that your U.S. Sequoia is known as the “Master of the World,” so send a everlasting friendship to the Redwoods!

In February 1972, President Nixon made his first visit to China and brought with him an American coastal redwood tree. Premier Zhou personally arranged to plant redwood trees on the beautiful West Lake in Hangzhou. At that time, the tree was just over two meters high. Today, it has grown to more than twelve meters in length. It is shaded by greenery and is lush and lush. It stands proudly at the gate of the “Friendship Park”.

On the morning of February 27, 1972, President Nixon visited West Lake and came to the bustling Huagang Park. He saw that the red cedar trees that he brought from the United States had been transplanted and planted in front of the Peony Pavilion. He was very happy, and took Premier Zhou. Photo taken in front of redwood trees. President Nixon said: "The United States has a saying: 'Redwood grows from a seedling into a giant tree in the forest'. After a thousand years, it will become the highest tree in the world with the development of friendship between the United States and China." Premier Zhou Xiaoxiao He said: “It should be moved to a wide area and let it develop freely.” President Nixon listened happily: “The total ideal is very thoughtful!” Later, the Hangzhou Municipal Bureau of Cultural Relics transplanted the sequoia trees to Hangzhou. Friendship garden in the botanical garden. In 1974, the daughter of President Nixon, Julie, and her husband, David Eisenhower, visited China to visit the Sequoia Tree at the Hangzhou Botanical Garden. On April 11, 1993, Mr. Nixon, who was 80 years old, came to Hangzhou again and saw that the branches of redwood were stout and vigorous, tall and straight, and the weather was gratifying. The face of the old man showed a happy look. When he heard the introduction of cedar trees in the botanical gardens and parks in eighteen provinces, autonomous regions, and municipalities in China, he was very happy and enthusiastically invited everyone to pose for pictures in front of redwood trees.

The red cedar tree, which symbolizes the friendship between the peoples of China and the United States, has taken root in the land north and south of the country.

The "Red Sequoia Tree" costume named after it was obtained the registration certificate of the State Trademark Bureau of the People's Republic of China in 1980, and Jiangsu Redwood Tree Clothing Co., Ltd. has the sole exclusive right (trademark registration number: 138695).

Jiangsu Sequoia Tree Garments Co., Ltd. has such a lofty goal of creating a famous brand: "Red Sequoia Tree" costumes are designed by famous designers, supplemented by sophisticated techniques and high-quality fabrics, and they are actively expanding into foreign markets while expanding the domestic market. Make "Red Sequoia" costumes an international brand that is well-known in the world.

Second, the history of corporate entrepreneurship:

The "Red Sequoia Tree" company was founded in 2001 and is a professional clothing company that produces official, business casual men's clothing.

With the strong support of the government, companies have entered the market with high starting point planning, high investment scale, and high quality products. The current production of the "Red Sequoia Tree" men's clothing line has become a market-famous brand name product.

The company covers an area of ​​about 28,800 square meters, has many professional and technical staff and professional design personnel, as well as the introduction of a variety of advanced production equipment, which laid the foundation for the further development of enterprises.

Enterprises always adhere to the "integrity, win-win, innovation" as their purpose. The men's wear produced by the company wins the customers with the requirements of “exquisite choice of materials, variety series, stylish fashion, unique style, and high quality.” The reputation of the market has been achieved. In addition, the bases for raw materials and the grouping of processing have increased the “Redwood” men's clothing. Competitiveness in the apparel market.

At present, "Red Sequoia" men's clothing in the country more than 200 marketing outlets, the annual production capacity of 1 million. It sells well throughout the year. The company pays attention to market research, understands the supply and demand in the international and domestic markets, quickly creates new markets with sensitive innovations, and continuously occupies the market with new products and high quality to cultivate corporate reputation. Under the situation that the “Red Sequoia Tree” men’s clothing is in short supply, the company conducts research on the market, develops new products, expands production, meets market demand, and implements low-cost expansion.

All this has created space for the further development of the Redwood Enterprise. The company firmly believes that "Red Sequoia Tree" will continue to create new brilliance in this future schedule!

Third, business philosophy:

Responsibilities: The society provides opportunities and support for the development of red fir trees. Redwood will also perform its own social responsibilities according to the company’s capabilities and assume due obligations for the development of employees, partners, and communities.

Management: Management is an important means of integrating production factors and creating added value. Sequoia Tree will strive to shape itself into a management benchmark in the textile field.

Goodwill: Honesty and trustworthiness are the motto of Yeh Seong Yeh business and business people. We will continue to protect our business reputation as much as we love our own eyes.

Employees: Employees who are dedicated to work, meticulous, stress-free, and continuous learning are the greatest assets for us to survive and develop, and they are also the power source for the continuous leaping of red fir trees. Products: Uphold the consistent design concept, refine and sublimate the abstract tastes of urban fashion men and transform them into our products.

Marketing: Cost leadership is our constant marketing strategy. Redwood will continue to provide customers with products and services that exceed expectations.

Services: Products are tangible products, services are intangible products. Relying on our excellent service, allowing customers to enjoy as much value added as possible is our constant strategy.

Work: We believe there is an old saying that "more hard work and better luck". We are convinced that diligence, honesty, and earnest work are the main factors for our success.

Your mind: We can get valuable support from different places. We will accept any valuable opinions and understand the importance of maintaining an open attitude and gratitude.

Plan: Everything will be pre-established and will not be abandoned. We advocate planned work, results-based work, and unplanned ways of doing things will make our business useless and cause difficulties.