Ms. Wang's small stall was positioned right next to a T-junction, making it a prime spot for attracting attention every day. This was her daily routine—she arrived early, always the first one to set up, and spent time sorting through her clothes before heading out. After selecting a few new outfits from her home stock, she would take her son and walk just five minutes to the market. These garments were shipments from Guangdong, carefully chosen for their style and affordability.
During the day, Ms. Wang focused on wholesale sales at the Bairong stores, but as evening approached, she shifted her attention to retail. She would bring a few new items to test the local market, observing how customers responded. This helped her understand what might be popular for wholesale orders. She typically stayed at her booth for around three hours each day, not actively trying to attract customers but instead watching over her son who often played nearby.
Sometimes, the boy would join other children from neighboring stalls, and when his usual playmate wasn’t around, Ms. Wang would step in and play with him. It was a simple, quiet life—more about family than competition.
When it came to pricing, Ms. Wang didn’t get too involved in haggling. She’d quote a price, and if a customer tried to negotiate, she’d politely refuse. “People who stop by aren’t really looking for a few dollars off,†she said. “Clothing isn’t that expensive, so there’s no need to push too hard. A consistent price builds trust.†For her, the real value was seeing if customers liked the styles, which could lead to more wholesale inquiries.
As night fell, the area became lively. Alongside Ms. Wang’s stall, nearly 20 others operated in the Xiluoyuan community. Many of them, like her, came from the nearby Dahongmen area and had known each other from past business dealings. They shared tips, discussed trends, and supported one another in this informal economy.
There were also some “outsiders†who occasionally joined the scene—some selling goods to supplement their income, others testing the market for potential opportunities. Ms. Wang didn’t see them as threats. In her view, they weren’t the ones affecting her sales directly; rather, the real challenge was in managing the flow of customers.
Despite her laid-back approach, Ms. Wang’s business was doing well. “I can sell 10 or more a day,†she said. This success made her less concerned about the growing number of unfamiliar faces in the market. More people meant more energy, more activity, and a stronger sense of community, all of which benefited everyone in the long run.
Today, Ms. Wang’s way of doing business reflects a broader trend in China: the rise of street-level commerce. While there are no official statistics on the exact number of such stalls nationwide, in Beijing, many streets have embraced this decentralized model. A recent survey of nearly 60 shops across six community streets showed that these “ground-level stalls†are booming, creating a vibrant and dynamic marketplace that continues to grow.
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