Following the release of the latest Fall/Winter 2007 series at IT's Zucca brand in Hong Kong's Sammi Sun Hong Kong Concert in May this year, the IT new season's fashion press conference also featured the Shanghai Hongkou Football Stadium Sammi Cheng concert.
12 sets of autumn/winter 2007 collections including COMME des GARCONS, Junya Watanabe, Maison Martin Margiela, Stella McCartney, Zucca and many other high-fashion brands were presented in the fashion show at Sammi Cheng's Shanghai concert and were performed by 12 foreign models. This also became the first fashion conference in Mainland China to integrate into concerts. These high-level personal clothes coincide with Sammi Cheng’s image, which has always been considered a pioneer of fashion trends. When the opening scene, the models and Sammi Cheng were dressed in black. When the music sounded, they all picked up the microphone and sang, making it difficult for the audience to distinguish between authenticity and authenticity. Such a special opening would bring another visual shock to the concert.
Twelve sets of T-shirts released at the concert were sold at IT shops in Shanghai Xintiandi and Hang Lung Plaza.
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