In May 1997, British Prime Minister Blair proposed and promoted the establishment of a creative industry special working group to revitalize the British economy. In 1998 and 2001, the group released research reports twice to analyze the status quo of the UK creative industry and propose a development strategy. In 1998, the UK Creative Industry Task Force defined the creative industry for the first time, defining the creative industry as “sourceâ€. From the personal creativity, skills and talents, through the development and application of intellectual property, there is an industry that creates wealth and employment potential." According to this definition, the UK recognizes advertising, architecture, art and heritage trading, crafts, design, fashion design, film, interactive leisure software, music, performing arts, publishing, software, television broadcasting and other industries as creative industries.
This year's domestic film and television art's creative success should be the first to promote "Lust Caution" and "Soldier Assault". Their hype skills are classic, and their planning can closely grasp the needs of the consumer market. The author makes a simple analysis. as follows.
The storyline of "Lust Caution" is very simple and unobtrusive. Generally speaking, "central thinking" is not clear, "paragraph meaning" is not clear, and even a fierce debate about patriotism is caused. Its successful planning idea lies in the use of People's hunting psychology.
Before the release, the general propaganda of how many naked shots, how large the scale of nakedness, first of all in the hearts of people caused a "desire." Is it true that producers and directors really don’t know the standards of the Ministry of Culture? Can you pass so many sex shots? No, they are stupid, and there is only one purpose - to stimulate people's desire for hunting.
After the release, it said that the film was cut off for a long time, further increased the intensity of the speculation, and then through other channels intentionally or unintentionally spread the content that was cut.
At this point, the entire planning and speculation was completed, and the motivation and purpose were all achieved.
The speculation technique of "Soldier Assault" chose the opposite route.
In front of people, people like to see things that men and women love, I will not show you, not even a woman. This is a special case in the film and television dramas of the past 20 years, which is enough to attract people's attention. However, it is certainly not enough to complete the task of hype, and there must be more sensational selling points to assist in the operation.
Second, there is a clear "central idea" - not to abandon, not to give up. The Chinese team spirit is a poor performance among all the nations of the world. It is easy to arouse the audience's resonance through the repeated rendering of the theme of “do not abandon, not give upâ€.
Different themes and different hype techniques highlight the power of creativity and undoubtedly lead to success.
Regardless of business or entrepreneurial friends, what can you not understand?
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