A new quarter, a new chapter, let us re-start, you need to start a beacon, like guiding the direction of your street lights, so you know where to go. 2018 happy Mickey came, happy in mid-August Mickey Kids at the headquarters held a new conference in the spring of 2018, then also opened a new chapter in the king of 2018 products, opened the children's fashion trends in the market trends. It is understood that the happy Mickey brand in the children's shoes industry has been developing for more than 10 years, the brand attaches great importance to product design and development, with nearly 100 R & D personnel, is a rare cutting-edge R & D design team and high-level product design ability of children's shoes Brand, with strong market competitiveness. Happy Mickey brand released 2018 spring new The brand long-term and well-known international fashion trends trend information platform for the design team to provide, including fabrics, colors, patterns and styles of the latest popular information, the development and establishment of a high-quality information platform to ensure that the brand In addition, happy Mickey long-term adherence to the core concept of "science and technology health" products, has worked with China Leather and Footwear Engineering Research Institute, Health and Children's Shoes Research Center and other cooperation, a number of advanced children's shoes research and technology into Children's shoes development and production, for Chinese children to provide both fashion sense and protection of children's shoes products. With the newly released 2018 spring new product as an example, Happy Mickey has developed a series of comfortable, breathable and lightweight spring products based on the original products, focusing on the improvement of the last type, process improvement and fabric upgrading. Among them, the newly developed series of baby products, based on the research of skeletal development and biomechanics of infants and young children in China, run through the three stages of baby's foot growth from the perspective of barefoot design during crawling, Bend design, and then to the steady three-dimensional care foot design, have used a specially designed modified version of the baby soles. Happy Mickey brand released 2018 spring new In addition, the new season leisure series uses a new three-dimensional stretch of woven technology more than the average woven more wrapped and comfortable, the new Free Outsole more barefoot sense, the steam cushion to get rid of the conventional air cushion bulky The foam layer more flexible, more flexible, happy Mickey the vamp and sole innovation, with technology escort, a comprehensive reduction of the shoes on the feet of the fetus, to provide children with more comfortable, lightweight foot care, so that they more Good to release the growth of nature. It is understood that earlier this year, Happy Mickey brand released a new phase of its "hardware and software upgrades" strategy, which is the upgrading of product research and development is the focus of this year's hardware upgrade project. In June, the brand baby shoes was officially introduced into the baby market of billions, putting more energy into developing and developing soft and comfortable baby products. 2018 will focus on more forceful products, 2018 is the most anticipated children's products brands.