Three-dimensional fitting to become the new darling of young people. Kobayashi, who likes shopping online, recently discovered something new. "Recently, and Hyun network launched three-dimensional network fitting room is great, not only like the dressing mirror to see the positive effect, even the back and side effects are clear at a glance." Kobayashi told reporters, "network fitting room" can Helps you to "experience" whether your hands and feet fit well or not, and watch the effects of different lighting scenes until you have the desired costume. Online shopping has long been nothing new, and now more and more people online to buy cosmetics, books and digital home appliances and so on. Although the prospect of online sales attractive, but has been unable to solve the problem of "try on", online sales of footwear products has been slow. The emergence of three-dimensional three-dimensional fitting technology For the online sales of shoes and apparel products is like a technological revolution, with a prophetic Quanzhou shoes and apparel companies have begun to smell the move. It is understood that at the fifth "6 · 18" China Fujian Project Results Fair, Shishi Carbin Fashion Development Co., Ltd. and PGM Digital Technology Co., Ltd. successfully docked the "Carbine 3D stereo fitting system" project. And Mark Fairwhale is as early as two years ago and Face72 site began to cooperate, one step ahead to achieve "online try on." When the "try on" the problem is solved, the online sales of shoes and apparel products can enter the rapid expansion of the fast lane? Three-dimensional fitting dressing technology can detonate the sales network of shoes and apparel revolution? Carbin, Mark Fairwhale first step If you search for "network fitting" in Baidu is not difficult to find, from the earliest Face72 to the current hot and Hyun network, have opened three-dimensional fitting technology, Mark Fairwhale, KAPPA big network dressing room everywhere Visible, and recently even well-known domestic designer Wang Peiyi (Alex Wang) also announced the cooperation with the Hyun network, launched nearly a hundred fashion limited edition T-shirt, and Hyun online hot. According to the introduction of Zhao Xinzhang, person in charge of Hyun Network, AlexWang attached great importance to the three-dimensional fitting platform technology and gave great support during the development of the three-dimensional fitting-testing technology and hoped that its brand could maximize its interaction with consumers to meet individual needs , Play a leading role in fashion. The local brand Carbin also seems to have been the first pilot in the fifth "6 · 18" China Fujian project results fair, Shishi Carbin Fashion Development Co., Ltd. and PGM Digital Technology Co., Ltd. successfully docking the "Carbine three-dimensional fitting System "project. This makes people Quanzhou apparel companies to adopt the "network of three-dimensional fitting room" approach, open up greater network marketing space imaginative. Zhang Caili told reporters Carbs Communications Department, at present, three-dimensional fitting technology has not been applied to marketing, but used in the design and production processes. This project through the system of space modeling, open sample design master, automatic row Mark, mapping network. Combined with digital image design technology to complete a variety of three-dimensional and flat style design. And through the three-dimensional proofing effect and confirm the kind of clothing production orders, can greatly save manpower and development, production speed. Although the three-dimensional technology in the Cabernet now only used in the production process, as the technology matures, the brand initially planned to launch in August this year, online e-commerce. "Since the company already has three-dimensional technology, with the development of online shopping business, does not rule out the possibility of using 3D technology to promote Internet marketing in the future." Zhang Caili told reporters. In fact, originated in the local Mark Fairwhale as early as two years ago, already started the "network dressing room" attempt. By the end of 2006, Mark Fairwhale and Face72 site began to cooperate. Through digital technology, users can use the online digital model online to try Mark Fairwhale's apparel. Consumers can go from start to finish, from inside to outside any combination of clothing with the shape, with the effect of clothing worn on the body immediately presented at a glance. "With the latest technology on our website, we can try our best to interact with our customer groups through online try-on capabilities so as to improve the service level of our customers." Xiong Fei, Marketing Department, Mark Hua Fei Beijing Branch, told the media. In addition, according to informed sources, seven wolves and other brand apparel companies in Jinjiang is also currently working with relevant agencies, plans to launch the future network fitting platform. Most shoes and apparel companies hold a wait-and-see attitude Three-dimensional fitting technology, after all, is an emerging technology, there are still many areas need to be improved, for example, how to achieve full simulation of real people (expression simulation, walking simulation). At present, Jinjiang Xiefu enterprises rely mainly on shopping malls, stores such traditional channels of sales. For online sales of this "virtual sales model," most of Jinjiang shoes and apparel companies showed wait and see attitude. Shulang Sporting Goods Co., Ltd. Relevant sources, they have considered doing a three-dimensional fitting platform, but later gave up, the technical problems is their biggest concern. "At present, the network is generally a lot of online dressing platform, but it is only through the Flash technology to help users pick the right mix, which clothing and the human body are flat photos, even if the rotation can also be more than a few photos of the plane bonding, From the international three-dimensional fitting technology is still far behind.If the clothing complex point, then three-dimensional fitting technology is even more impractical.We try to build three-dimensional fitting platform found that if you do a real three-dimensional fitting platform Broadband speed and memory have a great relationship, can not wait for a long time to wait a little bit of images. "The source said. Zhao Xin, head of Hyun Network, also admits that although the research on 3D dressing technology is currently being paid attention to at home and abroad, the application of 3D technology in the apparel industry will also be a trend. However, there are still many places in the technology that need to be tackled. Enterprises will not immediately form a breakthrough. However, Zhao Xin Zhang also reminded that, for online sales, it is necessary to see who started fast, who selected the right direction, pick the right business model, and finally with the appropriate funds, the clothing industry may have a real network operators The role of promotion. So three-dimensional fitting technology can properly brand positioning and commercial marketing model established? It is understood that, so far, to take this network fitting technology brands, may not be able to achieve direct online shopping. For example, Mark Fairwhale network fitting site, also lists the brand stores address, phone and discount shopping guide sales information. Users choose the ideal product, go to the physical store to buy. Lee Lang brand director Ye Kanjian for "three-dimensional three-dimensional fitting technology" apparel online sales promotion to wait and see attitude. "This is not a technical issue, it's a system issue," he said. Ye Jianjian that, for the Jinjiang clothing brand, the biggest obstacle to promoting direct marketing is the existing channel mechanism. At present, local fashion brands are still mainly relying on agents and distributors in terminal channels. However, the promotion of network direct marketing will surely affect the interests of brand joining partners. "As long as the channel mechanism can not solve the problem, corporate marketing will have direct marketing concerns, this is not the network fitting room for these technical aspects of things can be solved." And if not through the network direct sales, consumers through the network fitting room " Try on ", you must then go to the local store to buy the product. "So the use of this technology for businesses, advertising is only equivalent to a special delivery. As for the need for such delivery, it depends on the specific circumstances." Ye Kanjian frankly, for Lee Lang and Say, the implementation of the network fitting room for brand promotion is not significant. On the network fitting, there are many men's brand positioning mature men put forward whether it will be inconsistent with its own brand positioning doubt. A men's clothing industry pointed out that their consumer audience is more rational mature men, a three-dimensional fitting system, then the brand will not have a great impact, mainly how companies interact with consumers is the key, and the other Then, the marketing model and brand positioning need to be closely related, if rashly to establish such a marketing platform, then do not do well but will bring a lot of sequelae. With the help of three-dimensional fitting to enhance communication with consumers, "three-dimensional fitting technology to solve the problem of trying on 'shoes' product sales network is a technical revolution in service product sales network, Jinjiang garment enterprises should seize this opportunity and consumers Interactive, occupy the advantages of resources, from the previous follow the brand to the fashion brand, look forward to the brand near, with the help of three-dimensional fitting platform to open the brand and consumer interactive shopping experience new life style, fashion trend tractor. Director Hu Chung-hui is very optimistic about the three-dimensional fitting technology. "If you can integrate the three-dimensional fitting platform into the business model of business is good, but companies can not be forced to intervene, after all, in the network promotion should actually be based on their own actual planning in order to truly achieve the purpose of using the network to achieve brand value, if only Blindly follow the trend, it may be counterproductive. "Hu Zhonghui suggested. For the prospects of the network fitting platform, Xiamen University, National Demonstration Software College, Tsinghua University, Ph.D. (after) Associate Professor Yao Junfeng full of confidence, "three-dimensional fitting technology platform is not only a new network marketing platform for new Internet marketing tools, but will be a In fact, as early as last year's "6.18", Jinjiang Fuxing Zipper Co., Ltd. and Xiamen University Software Institute set up joint creative industries research and development center, has now been able to conduct three-dimensional interactive display. Not only virtual dressing system, as well as hairstyle design system, facial expression simulation system, simulation image dynamic design system and so on. "Three-dimensional fitting technology platform for businesses, changing the traditional industry sales model, reducing costs, on the other hand, the design of the three-dimensional fitting not only allows users to experience the fun of clothing try on, but also become a personal image design Platform, will form a creative industry, after the establishment of product operation platform, so that this virtual system to the market, radiation and promote the province's entire creative industries. "Yao Junfeng finally said.