Shanghai gold prices soared 12 yuan per night

"I bought a 26-gram gold necklace at 436 yuan per gram yesterday. Today, I discovered that the price has become 448 yuan per gram, and overnight it has risen by 12 yuan." Yesterday, Consumer Week The woman came to a gold shop in Yuyuan Shopping Mall. Originally, she wanted to give a gold pendant to the newly purchased gold necklace. The result was a surprise that gold price soared by 12 yuan overnight. The gold store salesperson explained that yesterday’s price adjustment was affected by the recent surge in international spot gold’s price of US$34 per ounce, which is already the second time in half a month.

The expert from the City Gold Association, Lu Liyi, said that due to the continuous fermentation of the European debt issue last week, safe-haven funds continued to flow into the gold market, pushing up physical gold prices in Shanghai. Yesterday, market surveillance information from the Shanghai Gold Jewelry Industry Association showed that the sales volume of investment gold bars this week rose by more than 30%.

Partial bullion gold bar out of stock

In July of this year, due to the impact of the US debt crisis and the stock market crash in Europe and the United States, hedge funds swarmed into the gold market, causing a “chasing up” boom in spot gold, especially investment gold bars. In August and September, the US and European stock markets rebounded sharply, and international gold prices fell. In late October, the European debt crisis repeatedly fermented, risk aversion pushed up gold prices again, and the gold price rebounded once again caused a “catch-up” phenomenon in Shanghai gold stores. ".

The reporter saw yesterday at the flagship store of Laofengxiang jewelry city temple, the gold jewelry price tag in the store rose in response, yesterday morning opened the door from the previous day's 436 yuan / gram to 448 yuan / gram, the year of the dragon zodiac bars and other repurchase gold bars The retail price also increased from 390 yuan per gram to 396 yuan, an increase of 6 yuan, with a 500-year-old Dragon Chinese zodiac gold bar, overnight expensive 3,000 yuan. Li Fuying, General Manager of Lao Feng Xiang City’s flagship store, told reporters that after experiencing a short-term decline in September, gold jewelry sold in Lao Fengxiang Silver House on the 20th of last month was raised for the first time, and the price was raised from 429 yuan/g to 436 yuan/g. At 7 yuan, yesterday it added another 12 yuan on this basis. In half a month, the total has been raised by 19 yuan.

Market surveillance information from the Shanghai Gold Jewelry Industry Association showed that investors in physical gold bullish sentiment "returned" and that buyers of investment bullion bars sold more than they sold. Yesterday morning, Jingyuan Building Investment Co., Ltd. opened a base price of 366 yuan per gram, which was 5 yuan more per gram than last weekend. Many consumers bought according to a single order; there is a gold shop and an old temple gold under the old Shanghai Hotel. The gold bullion counters of the Nanjing East Road, Yinlou, Baiyidian, No. 1 Yaohan, Wujiaochang Huhu and other real-time markets linked to the Shanghai Gold Exchange have witnessed a monthly increase in the sales of investment gold bars by more than 30%. The e-color theme investment gold bars such as “Lucky Gold Bars”, “Good Fortune Gold Bars”, “Ruyi Gold Bars” and “Lucky Investment Gold Bars” have even appeared out of stock.

City Gold Association expert Li-Yi Li said that the gold jewelry store in the Shanghai gold brand of the Shanghai gold brand had a price increase of RMB 12 per gram. /g. It can thus be seen that the international price of gold has shaken off the shadow of the plunge in September and began to oscillate. The highest intraday intraday price rose to 1802.6 US dollars per ounce last week.

"No promotion for Christmas and New Year"

However, for the trend of gold prices in the next phase, experts from various parties dare not easily predict.

Li Fuying, the general manager of Lao Fengxiang Jewelry City's flagship store, told reporters that even if he had been a veteran of decades of gold business, it is still difficult to say whether the price of gold will continue to rise in the beginning of the year or early next year. She said that the phenomenon of hot sales of gold jewelry and investment bars in Shanghai in the past two days was not only related to the “buy up and not buy” mentality of consumers, but also related to the fact that the Shanghai gold market gradually entered the year-end sales season. During the previous period, the gold sales in the Shanghai market will have a climax, and will turn into the off-season after the second year of Valentine's Day.

Li Fuying bluntly stated that in such a situation, this year's Christmas and New Year's Eve gold industry will certainly not have the intensity of "cross-marketing", at least in the price will not engage in promotions.

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