The spring of 1881, BOSSERT brand founder James BOSSERT was born in Naples, Italy, a craftsman family, his father John Boshweier is a small local well-known leather craftsman, for people making shoes, leather goods, gloves and so on. In the autumn of 1890, another economic crisis erupted in Europe, Naples city was hit hard, hundreds of handicraft enterprises went bankrupt, and John's workshop was not survived. So the John family with the rise of the wave of migration to the United States embarked on this magical land in California. After John started a new leather processing, under the influence of his father, a small James also produced a strong interest in leather goods, and demonstrated a unique design talent. 1901, James inherited his father's exquisite craftsmanship, by virtue of novel and unique design and little known, many local aristocrats find him customized leather shoes, small workshops that year has also gradually expanded. However, James, an exploration-minded young man who did not meet, but the ambition to create their own brand ambitious. After a decade, James continued to work hard for his own ideals. Drawing on his natural talent for painting, James often sought inspiration in painting and applied it to the design of shoes to create BOSSERT's unique creations one after another. In 1916, James Boshwell created the brand "BOSSERT" named after his own family clan. BOSSERT for the collection of high-end and fashion, embodies the trend and taste of Hollywood, to meet those who pursue wealth, the desire for successful people's psychological demands. Its unique design and the concept of shadow are much sought after by Hollywood stars. Branded stores are also open to New York, Washington, Paris, Sydney and Rome, which are favored by celebrities and politicians of all countries and are among the top brands in the world. BOSSERT venture has been a hundred years of history, is now one of the few home shoe-making business. The pursuit of excellence is its ultimate goal, and its most valued is a sense of originality, this perception from the market, but also higher than the market, is the perfect combination of art and practicality. It continues to learn from the culture of all countries, the timely analysis of changes in all sectors, the cultural essence into a brand of deep, intangible management, and promote its global strategic development. Today, BOSSERT has fully entered the Chinese market, targeting Chinese people's foot, life characteristics of a series of new products to consumers in China to bring a new concept of casual shoes, passing the elite men's personality claims truly reflect the elites from the inside out Confidence and temperament. Unique and innovative design thinking, quality product quality, complete product structure and distinctive brand image, together with the strong brand strategy promotion and marketing policy, has made BOSSERT important position in the Chinese market. The new season of men's shoes series, BOSSERT use of the masculine approach masculine masculine temperament to the extreme, fit the male foot, perfect comfort and more highlights the unique male light and fashion sense, to create a Chinese man's personality leisure model.
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