On December 7, 2011, the leaders of China National Garment Association, China Cotton Textile Association and China Filament Weaving Association were accompanied by Xu Guangning, vice president of Shandong Garment Industry Association, Zhou Hong, president of Binzhou Textile and Apparel Association, and leaders of local government Shandong Kidd Group inspection guidance. He led his party to the Group's investment in Shenzhen Aite Lai Clothing Co., Ltd EASTALES ( appropriate color ) to create a Chinese brand to do business in the world famous deep interest in the operation of ideas, listened carefully made Wu Gang EASTALES (appropriate color) general manager Brand strategic planning work report, the brand's development planning and operation of the road gave a high degree of recognition.
Shenzhen Ai Telai apparel is established in the textile processing to the brand operation strategy transformation in the context of high-end apparel company. Relying on the experience and advantages of Kidd Group in the field of textile fabrics and following the management guideline of "resource integration and scientific development", it has determined the long-term goal of creating a strong brand in China and creating China in an internationally renowned brand. The company through the concept of differentiated marketing analysis of the Chinese women's market, focusing on the elite female population elegant and with the national classic culture brand new international fashion needs, to establish a new brand positioning subdivision, and through the elegant Ya new dress concept, Combined with the international design thinking of the classic oriental culture symbols, the unique brand of Yixi brand is created. This approach has been highly recognized by Feng Dehu, vice president of China National Garment Association, that is a very meaningful and necessary exploration, this point, the Kidd Group in the lead.
Vice President Feng Dehu and Secretary-General Xie Qing spoke highly of Aitai apparel products, services and channels all-in-one operation of the idea of ​​the three at the same time, but also on the development of Yi-color brand in the development of some points to be given guidance . It is reported that Aitai apparel brand EASTALES outlets in the country launch innovative personalized terminal, the single function of the store promoted to VIP to provide apparel products, accessories and clothing consultants and other diversified services composite concept set shop, this model Completely separated from competitors, greatly pulled up the brand height, the brand in consumer groups to form a wide range of cognitive. This operational thinking can be described as the transformation and development of other garment enterprises to provide a reference sample.
Aitai Lai apparel to create "China as the core of the creation of international fashion as the" high-end fashion brand as its mission, committed to becoming the most influential apparel company in China. The development achievements of this enterprise's strategic planning and demonstration won recognition and encouragement from the leaders participating in the conference. Currently, Aitai Lai apparel layout throughout the country, in Beijing, Shenyang, Dalian, Jilin, Xi'an, Chongqing, Guilin, Shenzhen, Sanya and other places have set up shops, is expected before and after the Spring Festival will cover all the domestic first-tier fashion cities and spending power Part of the capital city. Leaders agreed that the history of Aitai Li costumes shows that as long as there is innovation in business, there will be a future.
Zhu Bona, president of China Textile Industry Federation Cotton Textile Association, and Wang Jiayi, vice president of Filament Industry Association, affirmed the practice of EASTALES under the brand name of "West Wing" Is the world's best interpretation of this sentence.
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