Still hesitating about choices? Still working hard for the search for business opportunities? Ou Pai Home Textiles teaches you to lock in wealth with the wisdom of business. Measuring the rationality and professionalism of business services, including consulting, training, business planning, advertising and other content, making people's choices more rational and professional. This will not only make the price uniform, guarantee the interests of the franchise stores, avoid the vicious competition between the home textile brands, and with professional introduction and service, let the rest assured to stop at each dealer.
After the successful joining of Oujia Home Textiles, in addition to giving full support to the franchise stores, the headquarters also gave considerable support in image design and post-training. It also assisted the new store to achieve wealth-building plans and promoted the development of the business with strong support. Use Baidu, China National Textile and other network promotion to enhance and stabilize the reputation and brand appeal of Oufang Home Textiles, adapt to market changes, develop a complete set of terminal solutions and market management manuals, and use professional instructor training to fight the team to promote the franchise business development of.
Based on its many years of experience and research, Europe-style home textiles, professional teaching, one-on-one service, dedicated to franchisees, the following are the key points of the brand:
First of all, increase the propaganda of newspapers, magazines and other media, as well as advertising, so that comfort can accompany sleep, so that sleep is accompanied by health.
Secondly, in the process of rapid growth of the home textile market, the consumption behavior of home consumers has become increasingly mature. They have gradually established brand consumption beliefs in the experience of brand consumption and formed the habit of brand consumption. According to statistics, in my country's clothing consumption, 100% of high-end shirts are brand consumption behaviors. From this point of view, the development of brand consumption behavior of home textile consumers will be an inevitable trend.
Third, in the past ten years, the number and scale of home textile enterprises have developed rapidly, and led to fierce competition in the market of various home textile brands. The production capacity of home textile enterprises has been largely idle, and the business risks of home textile enterprises are coming. The bigger. It is this huge market operation risk that creates opportunities for home textile brand management. The operators of home textile brands play the role of leading brands with their strong marketing software advantages. They use their own brands as a link to divide the market operation risks, determine the risk level and profit level of all aspects of home textile production and operation, and thus standardize The competitive behavior of the home textile market, to resolve the business risks of the home textile market.
Fourth, many home textile enterprises have established a standardized and scientific modern enterprise system and organizational structure in the process of market economic system reform, forming a brand competitive advantage and efficient asset operation mechanism, and accumulated rich production technology and production management. , quality control, product development, market development, human resources management and other experience, they can be the mainstay of brand management, which is a prerequisite for brand management.
Fifth, for home textile brand operators, they must have strong risk awareness and strong capital strength, dare to change their business concepts, reconfigure their resources, and increase investment in enterprise resources in textile production and management software. Form the business advantages required for brand management and make it the main profit center or profit growth point of the company.
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