[China Glass Network] Mobile e-commerce is becoming a large growth sector for mobile Internet, and in this field, the female group is becoming a new force that cannot be underestimated. This shows that mobile online shopping is entering a rapid growth period.
According to the mobile phone Taobao user data in "Taobao Wireless 2011 E-Commerce Data Report", as of December 2011, the proportion of mobile phone Taobao female users has reached 50%, while the mobile phone Taobao client data shows that on the iOS client, The number of female users has far exceeded that of male users. As of December 2011, female users of mobile phone Taobao iPhone client accounted for 61%, and female users of mobile phone Taobao iPad client accounted for 57%, and there is still an upward trend. More and more female users are shopping on mobile platforms.
According to the "Report", in the double 12 promotion activities last year, Taobao wireless daily turnover exceeded 200 million, mobile online shopping became a boom, while female users became the protagonist of the day, and women's related categories accounted for 64% of transactions. The transaction accounted for 48% of all category transactions.
Analysts believe that users' experience in the process of mobile e-commerce applications experiences the process of cognition, experimentation, learning, application, and habit. In the process of popularizing new applications for technology, female users are more likely to spend more time than male users because of their acceptance and proficiency. In the early days of application launch, the number of male users was significantly higher than that of female users. However, in the high-speed growth stage after the application forms a certain penetration rate, female users show higher growth rate, even more stable use frequency and stable usage habits. The prominent consumption power of female users is an important feature of mobile e-commerce. .
The arrival of mobile shopping crowds, including women, indicates that mobile e-commerce and mobile phone shopping are entering full-scale growth. In addition to women, white-collar workers with spending power and consumption impulses are about to enter the society, with unparalleled spending impulses and enthusiasm. Students are becoming a major user group for mobile shopping.
"Taobao Wireless 2011 E-Commerce Data Report" shows that in 2011, Taobao Wireless's annual turnover was nearly 12 billion yuan, a year-on-year increase of 555%. The turnover of mobile phone Taobao client ushered in explosive growth. The transaction volume in the fourth quarter accounted for 37%. The client is becoming the main importer of mobile shopping. It is expected that the total transaction volume of Taobao wireless will account for more than 50% in 2012.
According to the analysis report of industry organization Analysys International, the number of Internet users of China Mobile (microblogging) has reached 430 million in 2011, an increase of nearly 50% from the previous month. In 2012, the number of mobile Internet users will exceed 600 million, exceeding the number of Internet users. . Industry insiders predict that in the next decade, e-commerce will be integrated with the mobile Internet.
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