Qian Jinbo: "China's fashion industry is fiercely competitive, but it reflects the bravery and perseverance of dreamers everywhere."
In 1995, the Hung Hom brand was born for "We Live For The Best." Based on the study of the Chinese shoe culture, Chairman of the Red Dragonfly Fashion Group Qian Jinbo and his Red Dragonfly are always in the leading position in the industry. With such a cultural gene bedding, Hung Hom has started a new venture after operating for 17 years.
On March 26th, 2012, in the D.PARK79 tank, the men's fashion group of Hung Hom Fashion Group made its debut at China International Fashion Week. The release of the â€œIcely Poeticâ€ Hung Hom Menswear Collection for the 2012/2013 fall season means that Hung Hom Fashion Group will move toward a higher goal with its â€œOne Brand, Many Goodsâ€ international development strategy.
Over the years, the Hung Hom brand has been committed to promoting the concept of free, original, and integrated value of goods, thus becoming a leading company in the Chinese market to create a better life with an international perspective. From the new starting point of â€œZero Overturn in 2005â€ to the â€œPerfect Evolution in 2010,â€ Hung Hom Fashion Group has successfully operated a full range of men's, women's, leather, and children's wear that are outside the footwear industry.
"China's fashion industry is brutally competitive, but it reflects the bravery and perseverance of dreamers everywhere." After the press conference, Qian Jinboâ€™s remarks were profound and inspiring. It is also such a courageous and persistent dreamer, trying to open the ice-cold books and enlighten another answer to life.
"Ice poetry" - Hung Hom's men's and women's conference for the autumn/winter 2012/2013, gave a poetic interpretation of this answer.
Entering the D.PARK79 industrial can in the 50s of the last century, poetically inhabited the art of living. The non-flowering lotus romantic rushes; the far-reaching warmth inspiration blends with the verse-like whispers; the proud shoes shine at the high end of the winter and spring... The final answer to all this is that the Red Dragonfly Fashion Group The high-end footwear series â€œRDF by Red Dragonflyâ€ was officially launched and will be launched in autumn and winter 2012 in major high-end shopping malls in China. Qian Jinbo said: â€œIt's easy to make a product, but it's not easy to make a brand. The Hung Hom brand has gone through 16 years, from the original brand to the simple introduction of the 'shoe' concept to the current wear The concept of â€œownedâ€ includes the men's, womenâ€™s, leather goods, childrenâ€™s wear, etc. The development direction of the Hung Hom brand is consistent with the development trend of many European international big names. Menâ€™s clothing will be a major part of the future development of the Hung Hom brand. As the leading footwear company in China, Hung Homâ€™s operating level is ahead of its peers, so we are confident to cultivate a good brand.â€
At the conference site, as the pure whiteness of the ice, huge books invited the audience to meditation, poetry and modern music mixed into the soft feelings of the Renaissance. Black and white images of feathers, stroking the old days of Florence, leaping in the time, the door of fashion rose silently, Erya elegant poets in the romantic walk through, a romantic poetic opening.
The entire men's collection was performed by the famous French designer Daneil Faret. The whole inspiration was inspired by the poetic temperament of the European Renaissance Shakespeare. The exaggerated outlines are slightly unconstrained, giving people unfettered comfort, a gentle and romantic pursuit of mashing and reciting a modern poet's new dress concept. Nowadays, the fast-paced life has caused people to lose their true and romantic feelings; what is the original intention and will make people try to find a paradise in their lives?
Regarding the theme of this show, Qian Jinbo explained that the so-called neo-poetry concept of dress has a poet's feelings, loves life, writes wonderful life in the process of career development, and makes thick books more and more thin. When it comes to understanding products, we hope that our products will bring poetry-like power to our target consumer groups and have our own soul. Hung Hom's men's collection this season combines British style design elements and employs French designers to combine Western popular elements with Eastern cultural creativity. Qian Jinbo said: â€œI think that using the concept of 'Ice poetry' can better impress the target consumer groups. The passionate love of the brand, the love of life, and the childhood partner Hung Hom are my ideals and desires over the years, so Iâ€™ve insisted on doing a good job over the years.èœ»èœ“ brand."
The origin of â€œIce poetic conceptionâ€ originated from the interpretation of the way of life. Modern romanticism in the dreamerâ€™s country everywhere embodies a kind of perseverance and pursuit full of humanistic spirit. Under the dominance of fashion trends in the early spring of 2012, new technologies and new designs are more integrated. This has also made Hung Hom's 2012/2013 men's and women's clothing conference the first in China International Fashion Week to use naked-eye visible 3D technology. Photographed under the "Ice poetry" good mood, leaving the audience a deep fashion impression.
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