"Shanshan suit, do not be too chic!" For Chinese, this is a familiar slogan. Behind it is a national brand that accompanied the Chinese people for 16 years and a private capital group that grew up after the reform and opening up. Flushing in the market waves move up and down machine change, retreat choice, all the way forward. Regardless of the brand or corporate social responsibility, Shanshan experienced a groping attempt, from obscurity to consciousness, from the simple concept of long-term development to the modern spirit of enterprise law process. Similar to China's reform process, in the course of "crossing the river by feeling the stones," it has completed the comprehensive evolution of its behavior and spirit. Shanshan's experience and history, it is a proof of modern enterprise brand logic, logic of responsibility. As a private enterprise group, another notable feature is: the pattern and style of the enterprise, directly from the head of the mentality and weather. And every step of social responsibility and action are closely linked with the development mission of the enterprise. Zheng Yonggang, the founder and chief of Shanshan, just came back from Wall Street a few days ago, and unlike the atmosphere there, he seems perfectly prepared. This is based on the safe conditions Shanshan conditions. Today, the apparel business accounts for only 30% of the entire family of Shanshan. Over the years, Zheng Yonggang investment in mining, banking, securities companies and networks, clothing, science and technology, investment diversified development pattern of the three plates has been formed. By 2007, Shanshan Holdings has 102 legal entities, assets of 8 billion, two listed companies up to 200 billion yuan. Three years ago, Zheng Yonggang predicted that after the Olympic Games, the Chinese economy will face major challenges. There is always a pause for export growth and investment-driven growth. The question is: when is the node? Five years ago, Shanshan began to adjust its export structure. The production of its garment processing trade was packaged and transferred to Southeast Asia without quotas. Three years ago, Shanshan began to sell high-priced assets, Zheng Yonggang withdrawn funds. So today, he can calmly say: Shanshan's current foreign trade does not involve minefields, is not trapped in big investment mistakes, has not been stuck with high-priced real estate. Debt-asset ratio is only 48%. Thus, in the "winter" of the global economy, there is not too much chill in Zheng Yonggang's body. He continued to hit his golf ball, temporarily lower his weight, hold his capital, but keen eyes, full of energy, aiming at the emerging energy, environment and advantages of consumer industries, ready to shot. "Shanshan" before and after the world 20 years ago, Ningbo, there are many "Yonggang" title of the enterprise. "Ningbo" is short for Ningbo, "Hong Kong" refers to Hong Kong. In that era that opened up, a large number of Ningbo businessmen returned to their hometowns from Hong Kong under Deng Xiaoping's call to bring about a market economy. With the longing for a new era, people are looking forward to one day, to Hong Kong. Yinxian five years of operation of textile and apparel factories, loss of more than 10 million yuan, seeing insolvent, few into despair. In 1985, it was renamed "Ningbo Port Garment Factory." The real good luck is brought by Zheng Yonggang. Many years later, the old workers in the factory were reminded of the scene of the day: a sturdy young man walked in front of them quickly and silently, silently and quietly. The workers who do nothing, the men playing cards, women's knitwear. That year, Zheng Yonggang was 31 years old. His name, just with the "Zhen Hong Kong" homonym. At that time, the factory's product did not have a brand. Zheng Yonggang pointed to the factory in front of three cedar said: "called Shanshan it." This is the source of "Shanshan" brand. Today, three cedar trees have already been removed in the demolition, and Shanshan Group, has grown from a garment enterprises into a diversified, mixed-sized large-scale enterprise clusters, from 2002 onwards has been among the top 500 Chinese enterprises.