On September 28, 2008, Mr. Li Zhiguang, President of Lucerne International Group, was invited to attend the second annual China Top Ten Trustworthy Brand Annual Meeting held at CCTV Media Center and was elected as "China Brand Marketing Top Ten Outstanding People, "which is the first time a Chinese mens lingerie brand marketeer has been among the authoritative awards.
Mr. Li Zhiguang, president of the Group holds a heavy grand prize
As the only men's lingerie brand in the contest, LOOKSEE proved his brand credibility and influence in the minds of consumers with a series of successful marketing campaigns. Behind these marketing initiatives and brand glory, there must be an excellent marketing team, he is just under the leadership of Mr. Li Zhiguang Lu Ke 鸶 marketing team. Mr. Li Zhiguang graduated from the Journalism Department of Jinan University. He was the marketing director of telecom industry company, the marketing director of well-known internet company, the provincial radio host and the visiting professor of marketing of famous universities. Founded in 1999 China's first men's underwear brand LOOKSEE (Lukeshiro), and to create a well-known men's brand marketing professional marketing team.
From 1999 to 2008, LOOKSEE (Lukesh) experienced nearly ten years of baptism, Mr. Li Zhiguang led the excellent marketing team, from a small store to the development of men's underwear store has become the Internationally renowned brands with oriental characteristics, there are more than 400 stores located in major cities in mainland China. Mr. Li Zhiguang and his Egress team always uphold his advocacy of "big underwear" culture, and the "caring man," the brand's core culture continue to implement. Enterprises have always been to brand building for the purpose, and wholeheartedly create China's professional men's underwear brand. 2005 successfully held three "LOOKSEE China men's underwear show"; in 2007 the group developed the "Phoenix wings" swimming trunks won the most humanistic Olympic gold medal, and become the only CCTV men lingerie brand in 2008 to enable the United States Hollywood "Dynamic Idol" champion DavidDiego and the first "Dream China" champion Wu Wenjing as a new image partner ... ... Lukesi team with its rich brand experience and exquisite marketing combat skills, LOOKSEE (Lukesh) brand in short A few years to push the "best men's brand in China" to the highest point.
When Mr. Li Zhiguang holds heavy trophies in his hands, he said with emotion: "We are doing our best to do business, operating our brand with diligence, and have been recognized by the public!"
At this point, following the 2007 annual Top Ten news people in the underwear industry in China, the Standing Committee of the Southern Fashion Federation Committee, "create Guangzhou legend" urban elite, China's first professional men's underwear brand founder, founder of China's professional men's underwear online shopping platform, A bit by the media as "the head of China's men's underwear," the head of the young group head more than a halo - China's top ten brand marketing excellence.
LOOKSEE
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