BBLLUUEE: The Artistic Attempt of Experiential Marketing

The ordering innovation experience extended by the “artistic experience of experiential marketing”: The unique creativity and exhilaration of BBLLUUEE's elegant fashion PARTY is exhaling the breath of art and the beauty of self-confidence, making everyone refreshing.

The Pink Blue Wardrobe Fashion Group is indispensable for awakening the artistic essence of fashion in the process of discovering and nurturing the art needs of its customers. The awakening of the artistic essence of fashion is essentially awakening people's artistic aesthetic experience. From the aesthetic point of view of fashion, the process of fashion sales should be the process of conveying the aesthetic experience of art!

In this communication between fashion and art, Pink Blue Wardrobe Fashion Group adheres to the brand strategy of “Art into the brand and culture to advance”. In 2013, BBLLUUEE began to try to share music, fashion and beauty with customers through fashion PARTY, art salon and self-media in the store, and let customers participate in product design and creative experience through the dress line and creative custom series in the product line.