How Younger GY Polishes a Decent Man: Capture the Soul of Men, Find Inspiration from Travel

How Younger GY Polishes a Decent Man: Capture the Soul of Men, Find Inspiration from Travel

Youngor GY Designer: Finding Inspiration from Travel

In a sweltering night, the volcano inspired by inspiration was unstoppable. A paper was laid on the table and the outline and details were drawn with a pencil. A smart work was born. For brand designers, this scene is just a fantasy. Because, the fashion product is visually artistic and aesthetic, its inner must have the profound connotation and cultural connotation of the brand, and the first priority in fashion design is to respect the market and conform to the brand style.

"So the designer's instant inspiration and the final design also need to continue to run in, we have to find a balance between the two, the trend into the personality of the brand." GY brand designer Wang Guangyi said.

Unlike previous understanding, GY designers spend most of their working time on the road, not paper. Meaningful travel is one of the reasons for the GY brand's rich sense of design. This young brand, established only four years ago, is unique in its journey. It explores the history and culture of major cities in the world and translates it into a unique element of the brand.

Wang Guangyi compared the design to "writing an article". In the fashion industry, if you don't understand the market, the brand will lose. If you don't understand the craft, the designer can only be a painter. If you don't understand the cost control, the designer can only talk on paper. "GY's 'travel' is not a spectator, it gives the brand global vision and wide-angle." He said, "The people GY serves are urban white-collar workers aged 25-35 years old. Sunshine and modernity are the brand's style connotations. The teacher must meticulously modify this idea into a work that can be read by the consumer."

He believes that 'popular' products can reflect the brand's integration with the international trend, to guide the fashion side, but this product is often relatively short lived, so the brand does not account for much. More brand designs have a sense of respect for the acquisition of popular trends, including the harmonization of colors, styles, and design elements in the details, and the overall pursuit of harmony in color, theme, and layout.