Seven Wolf Men's Character Morality Awards Ceremony “Character Echoes” Media Screening, Zhang Hanyu, Wang Feng, Guan Hu Three Representatives

Seven Wolf Men's Character Morality Awards Ceremony “Character Echoes” Media Screening, Zhang Hanyu, Wang Feng, Guan Hu Three Representatives

Blending the essence of Chinese and Western cultures to lead the "Chinese style fashion lifestyle"

Since its inception in 1990, as the most pioneering and leading brand in the field of men's wear in China, Seven Wolf Men continues to be a leader in modern Chinese fashion life. While providing a wide range of high quality products, it always advocates a new brand. Cultural spirit and lifestyle. In recent years, facing the tide of the cultural convergence between the East and the West in the context of globalization, Seven Wolves are confident in the profoundness of Chinese culture and appreciate its ingenious integration with Western-style modern fashion. For the first time, the new concept of “Chinese-style fashion lifestyle” has been proposed. The modern Chinese elements, low-key luxury, and rich tastes add to the oriental inner ambience above the bright west of the West and create a high-style lifestyle that is modern in China. It embodies a kind of broad tolerance in inclusiveness. Humanistic mood.

After the "Chinese fashion lifestyle" was proposed, it led to active discussions on different platforms. Many consumers express their unique understanding of this concept through various forms such as Weibo, WeChat, and portal topics. They hope that in the tide of the West’s fusion with the East, they will no longer blindly follow, but will seek out a way to highlight their own characteristics. The brand-new lifestyle has truly become an opinion leader of his own fashion life, experiencing a high-style lifestyle that is compatible with both Chinese and Western cultures.

Interpretation of "Chinese style fashion lifestyle" triggered public repercussions

In an extensive discussion about the “Chinese style fashion lifestyle”, seven wolves invited Zhang Hanyu, Wang Feng and Guan Hu as the representatives of the three character celebrities to shoot the short film of “Character? Reverberation” theme series, with their rich experience in the industry. With deep personal reflections as the starting point, they expressed their unique interpretation of the seven-wolf claim. In the short film, Zhang Hanyu talks about acting as an actor. If he “creates solitude”, he fully indulges in character creation; as a collector, how to deal with the fate of the collection and enjoy the “handedly own”; as a lover of Chinese traditional culture, he It is convinced that the effective combination of ancient culture and modern life is a fashion lifestyle that belongs to China. As an important figure in Chinese rock music, Wang Feng’s interpretation of the “Chinese-style fashion lifestyle” is as free and comfortable as rock music. It is not equivalent to a momentary fashion, does not succumb to the trend, nor is it simply based on the foundation of wealth. On the other hand, you can find fashion styles and attitudes that are your own and not bound. In addition, the director of Guan Hu who has a distinctive and strong personal style in his works also talks about it in the short film. His sincere and true character is also vividly displayed in the film. He shared a man's pursuit of a free life and his longing. He described the touch and growth that his daughter and family had given him. At the same time, he also explained the "Chinese style fashion lifestyle" in his heart from his profound humanistic care. - For the inheritance of the essence of national culture, the observance of beliefs and commitments.

This short film has the same powerful behind-the-scenes shooting team and invited Zhang Yifan, the best clip of the Golden Horse Awards, as well as the well-known screenwriter, writer and senior interviewer Bo Bonny to participate in the event. On the day of the media screening activities, short film protagonist Zhang Han and the short film pioneer team visited the scene to share the wonderful footage and moving moments of the short film shooting. In addition, Mr. Zhou Shaoming, deputy general manager of Septwolves Group Co., Ltd., also visited the event and shared with the audience the original intention of making this series of short films. He said: "Seven wolves men's clothing has been committed to providing the Chinese male elite with the pursuit of perfect details, high-quality products, while working with them to create a new modern lifestyle, this is the seven wolves proposed the 'Chinese style fashion lifestyle' original intention. He hopes that through this short film shooting, it will lead consumers to think about fashion and life and explore their own unique lifestyle that is compatible with the essence of Chinese and Western culture."

Bring together elite celebrities to create an extraordinary feast

The word “character” has long been originated from ancient and modern times. It has interpreted the unremitting pursuit of dreams and perfect life, and the spirit of the celebrities is a cultural feature of China's long history. Committed to creating a “Chinese-style fashion lifestyle,” the seven wolves men’s wear will be a perfect combination of the two, with the theme of “character and merit,” and will hold its first award-winning celebrity awards ceremony at the end of 2012 to demonstrate the charisma of elite celebrities to the public. Pass character positive energy. The first grand ceremony of "Annals of the Year" is divided into seven elite men from sports, arts, culture, performing arts and other fields, including Olympic champions and sports pedagogue Zhang Jinke who won the Grand Slam title in the shortest time in history; Chinese polo Liu Shilai, the first person in the movement and a distinguished person of honor; Yue Minjun, a representative of contemporary Chinese art; Bai Yansong, famous celebrity and media celebrity; Ma Weidu, a famous collector and cultural celebrity; Director of Film and Television Celebrity Chen Kexin, “The Times” 2012 Top Ten Movie Winner The founder of the COART fund, Li Yapeng, who promotes the ancient town of Shuhe Township in Lijiang, is the art promotion celebrity of the public welfare art carnival. At the same time, Fan Bingbing also won a special performance award for character spirit with his extraordinary dedication and impressive film work.