Noki Men's First O2O Member Shopping Day Store Sales Record High

Online and offline sync products and promotions

“ Original price of 200 yuan T -shirt, after playing 6.9 fold, as long as 150 yuan less than, if you focus on the Noche mobile service number ( nuoqifuwu ) and micro-payments in the first two days of the activity , you can also use 10 yuan The coupons.” At an old store in Quanqi, an old member of the company told reporters excitedly that he has participated in Nogi’s member shopping festival several times in succession . The store bought several summer clothes at once through the Noch Micro shopping platform. Now you can go shopping without having to go home and wait for courier delivery.

According to Cai Chujun, head of the Norwich Retail Management Center, “The Nokia Member Shopping Festival has been held for seven consecutive times. The current member shopping festival is the first O2O member shopping festival held by Noci , covering more than 400 stores across the country , through online and offline. Integration of integrated sales."

The majority of member friends flock to

The current Loctite Shopping Festival is not only limited to offline stores, but also promotes the sales of Nokia 's micro-shopping and mobile shopping APP platform. In addition, you can also use the mobile phone Taobao scan code in the store to enjoy the special seasonal trousers limited time special offer 119-139 yuan discount.

Sweep through the mobile phone Taobao scan code to buy 119 yuan specials casual pants

Anytime, anywhere, convenient, and fast shopping methods are increasingly sought after by modern people. Nowch is currently through the online and offline omni-channel layout, all product prices are synchronized, the style is the same, will no longer be limited in the Noch's offline store It only provides places for fitting shopping. This is a store that breaks through the limitations of the past, solves the problem of broken colors and broken codes, does not cause the loss of customers, and at the same time gives consumers a perfect shopping experience without worrying about vending services.

Leveraging O2O to Boost Development

In the promotion of O2O, Noci promotes O2O and guides consumers to download Nokia's mobile smart terminals such as APP and micro-shopping through a variety of promotional promotions. It takes full advantage of mobile's interactive advantages, allowing users to access stores and product information anytime, anywhere, and improve users. The frequency, transaction rate, and associated rate of shop-to-shop spending are very significant. During the event, due to the upfront publicity and the enthusiastic and thoughtful service of the store staff, a shop in which Norwich was located in Tianjin sold 42 pieces .

The mobile Internet has brought O2O closer to real life and has brought the online and offline distance closer. In the early part of this shopping festival, Nuochi conducted a number of online promotional campaigns through Weibo, WeChat and other channels . In the course of the event, the number of new members of Naughty has reached nearly 10,000, exceeding expectations, and through the mastery of customer information, the needs of modern customers can be more accurately grasped.

Customers who come to buy goods queue up to pay bills

With the advancement of the Noch O2O strategy, online and offline integration has been initially achieved, but how to form long-term and positive interaction with users and increase practicality and interest will become the direction of Nochi breakthrough in the future. The members of the Shopping Festival come to an end, can be seen as another step towards Kilinochchi transformation strategy for the retail business model, the transformation and upgrading of Chinese apparel retail industry also has a certain significance.