Chinese designer Zhou Daoyi of the men’s brand “Public School” jumped to the fashion darling after 2 years

Zhou Dao (left) and Watson

The 40-year-old Zhou Daoyi and 31-year-old Osborne established the “Public School” in 2008 and began to reduce production since 2012. He has been focusing on brand rebranding for two years. The result was once again astonishing, and he became a new star in the domestic fashion industry. There are numerous supporters, including Anna Wentu, editor-in-chief of Vogue magazine.

After winning the competition again, they won numerous awards. In June of last year, they won the CFDA Men's Fashion Designer Award. In November, they received the “American Fashion Designers Association/Vogue Fashion Fund Award” and received the first prize of RMB 300,000. In February of this year, they officially hosted the first New York Fashion Week flyover performance and became a hot topic.

The reason why this clothing brand stands out, in fact, thanks to the design concept behind its name "public school".

Zhou Daoyi, who graduated from the prestigious Shi Wensen (Stevenson) High School, said that if the public school children want to be different, they must pursue true personality and originality. These are also the brand spirit. Although the “public school” clothing is affordable to the wealthy, Zhou Daoyi emphasized that this brand is by no means a private school.

As he grew up in Queens, Osborne grew up in Brooklyn. Most of their time spent in Manhattan. They also gained inspiration here. The city is full of bold style and futuristicism. Some people think that this is called street features, but they refuse to define it. For them, this is New York style.

What they are most proud of in New York is that most of the works in the “public schools” are produced locally, and only a few are made in China, so as to strike a balance between identity and development. They are currently planning to step into womenswear design and hope that the brand will eventually be available worldwide.