At the moment, many of our just-introduced franchisees do not know how to pick a brand. This article tells you how to choose a reliable brand through “One Look, Two Touches, Three Listens, Four Questions, Five Observations, and Six Comparisonsâ€. The six techniques for investing in branded clothing stores include “one look, two touches, three listens, four questions, five observations, and six comparisonsâ€. As long as you do this package you worry-free business, easy to make big money.
Westminster WISEMI One-stop Children's Fashion Department Store Talks: How to Choose a Brand and How to Choose a Probable Brand
Westminster WISEMI One-stop Children's Fashion Department Store Talks: How to Choose a Brand and How to Choose a Probable Brand
one look
It is to look at the strength of the clothing joining company. Nowadays, there are many self-employed people who make up the wrong side of the door to make big banners. In some appearances, they do similar work on brand packaging, and they also want to follow the trend of brand management. However, they are extremely unsystematic, incomplete and not profession. The management of the brand is by no means a superficial issue, but a practical one. This must have the strength to support this series of supporting work, such as the scale of the company, the economic strength, the history of the operation, and whether it is still going up. , management of the state level and so on.
Westminster WISEMI One-stop Children's Fashion Department Store Talks: How to Choose a Brand and How to Choose a Probable Brand
Second, touch
It is to touch real objects. The key to our choice of operations is the product, because the product is the most direct and direct contact with consumers, consumers do not accept, everything has become meaningless and useless. Therefore, for the branded products, it is very focused on the development of products and the positioning of style and personality, personal contact products, in-depth understanding of the product's materials, workmanship, features, etc., in order to be truly aware.
Third, listen
Is to listen to the essence of the introduction. The operation of the branded clothing franchise company must have a very complete business plan, which is related to the integrated marketing program. The company's goals, values, business philosophy and customer-centric modern operating mechanism are brand management. The behavior must be implemented, in which the culture of the brand is the soul of the brand management, and when a distinct and rich cultural activity is effectively demonstrated in the pathway, it can make a brand more viable. When both the speaker and the listener are moved by culture, the brand's life is born.
Fourth, ask
It is to find flaws. A mature brand operation program must have been conducted within a relatively long period of time. It has already done relevant training at internal levels. Therefore, the internal operation of the company is clearly targeted. When asked about the company, When different levels of personnel, all the answers will have a very consistent content, and the results of the questions asked are different, it shows that the operation of this apparel franchise brand is a big problem.
Westminster WISEMI One-stop Children's Fashion Department Store Talks: How to Choose a Brand and How to Choose a Probable Brand
V. Observation
It is to find professional and standardized. The establishment of clothing franchise brand must be completed in a professional person or institution. Therefore, it has a clear normative, such as corporate information, policies, document formats, corporate wall systems and cultural content; personnel in the enterprise Spiritual appearance, ritual words and deeds; or from the simplest of a business card, or a phone call level can be observed in the company's brand base strength.
Westminster WISEMI One-stop Children's Fashion Department Store Talks: How to Choose a Brand and How to Choose a Probable Brand
Sixth, compare
It is more than three. Comparing with a number of brand companies that come into contact with each other, there will be a clear understanding of each person's strengths; the strength or non-strength; professional or non-professional, suitable and inappropriate, etc., will allow franchisees to have an accurate judgment.
Hong Kong fast fashion WISEMI pregnant baby brand
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