Interview with Hu Wenhua, founder of FLOWER ENJOY Couture Women's Fashion: Creating more people's lives

FLOWER ENJOY Chinese Fashion Women Founder Hu Wenhua

Also as the founder of this well-known women's brand, Hu Wenhua, chairman of Huaren FE Enterprise, still insists on the company's major events. President Hu compared the company to another child of his own, and he gradually grew into a great show for everyone. As the headman, he still has to face the development of the enterprise, in the face of employees, distributors and customers, and even how to balance the family. Although it is no longer necessary to stare at the implementation process of each link, in the eyes of President Hu, we hope that employees can meet, dealers make money, and consumers are satisfied. This is what real entrepreneurs need to do. With these questions, Xiao Bian and Chairman Hu Wenhua made a simple dialogue.

Q: In the highly competitive women's fashion field, what supports you to go all the way with passion?

Mr. Hu: In the past ten years, the fingertips flew and the storm was on the road. Let me walk with passion and good expectations. I think there are three points. First, to love your own choices, to do something that you like and make sense is a happy business, because it will make you more valuable; Second, choose your favorite and meaningful business road is not easy, more The painful experience of a very different goal and result will also make me depressed and confused. . . But it was this experience and experience that gave me an opportunity to recognise myself, especially in the story of hearing and witnessing many successes and failures. I learned that the most regrettable thing in life is that it is not When you give up, you give up what you shouldn’t give up, insist on and never give up to do what you love and do, you will surely get more people to understand and support. There’s no turning back on the way to start a business, so countless startups Frustration and hone training further evoked the fearlessness and unyieldingness of the beginning of my entrepreneurial career. I learned to use gratitude to face challenges and hardships, because they made me gather more positive energy. Third, I created more excellent products. The business philosophy of "Life" makes me feel full of mission. It gives me a firm belief in the dream light that flickers in the distance. Regardless of the ups and downs, regardless of wind and rain, I believe that persistence and never give up will do a good job of what I want to do, and think of entrepreneurship as a happy thing to do. The dream must come true.

Q: How do you see yourself, your customers, your employees?

Mr. Hu: “Creating more people's lives” is the business philosophy of our Chinese people. From a management point of view, managers must clarify the relationships among customers, partners, suppliers, countries, creditors, and shareholders. From the current stage of business management, the degree of satisfaction and well-being of partners and the continued profitability of customers are the key to the maturity of brand management. The core indicators of the degree, employees' first, customers' second, and shareholder's third logical thinking are the key to deepening reform and improving timeliness at the current stage.

Q: What is the strategy for the future Chinese company?

Hu Zong: From the long-term strategy of the company, realize self-worth, create a 75-year fashion industry enterprise and become an increasingly popular fashion industry group; from the 3-5 year business plan of the company, focusing on the management of the FE brand, Urban elegance is the positioning of women's clothing, and the positioning of products in terms of "fashion, simplicity, quality" and "relative price-to-price ratio" serves an elegant, intelligent, tasteful and modern woman who is active worldwide. Building small brand leaders in the region for business management goals, "increasing consumer popularity" as the criteria for assessing the brand's core competitiveness, continue to refine, focus on practice, and improve timeliness. At the same time, based on the needs of market competition and development, the company will expand the "O2O" business model based on the establishment of standard profitable shops in the region, laying the foundation for the development of the company's long-term strategy.

Q: How to make FE more and more popular with consumers?

Mr. Hu: Making consumers "more and more popular" is an important indicator of the brand's core competitiveness. “More and more popular” means continuous welcome. It is not easy to do this. Firstly, there should be a clear brand positioning and consumer positioning. Once again, we must understand the needs of consumers' lifestyles and focus on product development as a breakthrough point. , Focus on the regional market, combined with the brand promotion strategy that enterprises and consumers match at the current stage, allow consumers to maximize the experience we have designed for their products and services, and use consumer satisfaction as the basic indicator of business management. Shifting consumer satisfaction into loyalty, and “make FE more and more popular with consumers” as the standard, solidify and optimize the interactive experience system with consumers, and focus on, effectively and efficiently build the core competitiveness of the brand. .

Q: How do you balance the relationship between your career and your family?

Hu Zeng: The experience of entrepreneurship made me think that balance is a kind of spirit and ability. The so-called spirit refers to the perception of pain and happiness on the basis of responsibility and commitment. The so-called ability refers to the control of the process and results on the basis of self-breakthrough and growth. Today I talk about this issue. I think that I chose entrepreneurship. In a sense, it is equivalent to choosing a lifestyle that is difficult to balance between career and family relations. Because entrepreneurship is a very difficult task, but when we choose it, we must magnify its meaning and believe that it will persist. We must be able to do a good job, so we will accept it with a happy attitude to gratitude to it. Then I must first thank my partner and partner of the business, Zhang, for understanding, forbearing, supporting, and sharing for me. Many of my family's affairs allow me to concentrate on my career wholeheartedly. When I spend more time on my job, I am even more demanding that I must realize my dream of starting a business. Such consensus and responsibility, and the balance between career and family are not a difficult task.

Although the process of dialogue was not long, Hu's answer was very serious and people can feel the truth. The business philosophy of the Chinese people's FE in pursuit of “creating more people's lives” is also being precipitated in consumers' frankness. "To give people rose hands to stay fragrant", FLOWER ENJOY's beauty and love are always inadvertently appear in the same moment in life.