In the channel is king today, the brand apparel business in the apparel industry occupies a decisive role. Although the same brand clothing to join, some people get rich by joining the brand clothing Nuggets, but some people have lost this. So, for the clothing dealer, how to successfully join the brand clothing? To this end, [ Hai Jia Shi ] brand women specifically to organize some brand clothing to join Raiders, for your reference.
Find the intention of the brand
Choose a good clothing brand , it succeeded in half. Franchisee in the choice of clothing brand, should conduct a comprehensive analysis of many aspects.
The first is the market trend analysis. Dealers in the choice of brand of these major trends have to understand, although not necessarily in accordance with the trend to choose the brand, but the understanding of the trend, in the choice of brand has a holistic grasp.
Followed by their own market positioning analysis. Different brands have different markets. Dealers should take full account of the characteristics of the local market when choosing a brand, understand the income level of local consumers, the consumption habits and the distribution rate of the market brands, etc., so as to determine the major orientation of the brand.
Then is its own analysis. Self-analysis includes investment analysis, brand operation ability analysis, team analysis and more.
Through the above analysis, the dealer can choose a brand to determine a major orientation, the next step is to contact the brand.
Evaluation of the brand
Through various channels, if you find a more appropriate brand intention, it is necessary to evaluate the brand intentions, this part is to decide whether to choose the key link in the brand. This section mainly includes the following aspects: assessment of the origin and reputation of the brand, the size of the company, whether the brand has a more complete long-term plan and whether there are corresponding supporting sales policies in different periods.
Brand management planning
Franchisees who have just joined the brand, the franchisee has just become a brand must be full of honor and excitement, but if you do not seriously think about how to do a good brand of franchisee in the future business process often Will take care of one another, overwhelmed, will soon be frustrated, on their own ability and luck have a great doubt.
So, if you want to reach the satisfaction of manufacturers, their satisfaction, their off-line distributors are also satisfied with the win-win results, you need to get a brand, to carry out their own market to do a comprehensive planning.
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