Levi's China's No. 501 store denim fashion

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Levi's, one of the most iconic denim brands in the world, continues to strengthen its presence in the Chinese market. The 501st Levi's store in Beijing's Oriental Plaza has officially opened, marking a significant milestone in the brand’s expansion across China. Since entering the Chinese market in 2001, Levi's has steadily grown its dealer network nationwide, becoming a beloved name among denim lovers. On November 23, 2009, the grand opening of the 501st store in China symbolized a new chapter for the brand in the region. At the event, Rong Li Xia, President of Levi's Greater China, stated, "Levi's has always been committed to expanding its retail footprint in China. Through a nationwide sales network, we aim to bring more consumers closer to the unique charm of Levi's—where history meets innovation." As everyone knows, the Levi's 501 is not only a symbol of the jeans industry but also a testament to the brand’s long-standing success. The opening of the 501st store holds special significance for the brand’s development in China, signaling a new era and contributing to the growth of the country's fashion industry. The Beijing Oriental Plaza store follows Levi's global design standards, featuring stylish furnishings, bold color schemes, and an inviting shopping environment. It feels like stepping into the heart of fashion art, where the timeless cowboy spirit of Levi's comes alive across generations.

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