MENBOX, a subsidiary brand launched in 2004, emerged at a time when the Chinese men's underwear market lacked strong local brands. Since its inception, the brand has steadily grown and now leads the domestic men's underwear industry. In just a few years, the company has experienced consistent growth, establishing a nationwide network of 61 franchise stores by the end of 2006, spanning over 20 provinces, autonomous regions, and even reaching as far as Urumqi in Xinjiang.
Driven by a sincere, rigorous, and pragmatic spirit, MENBOX offers fast, thoughtful, and honest service. The company combines a unique overall design philosophy with strict management, strong marketing strategies, and professional design support. Through initiatives such as trial store construction, store renovations, and boutique promotions, the brand has earned widespread customer appreciation and consistent trust.
With high-quality products and an outstanding brand reputation, MENBOX was honored as "China Consumer Market Famous Brand" by the China Foundation for Consumer Protection. Looking ahead, the company remains committed to becoming the most professional men's underwear brand, aiming to lead the market through collaboration with its franchisees. By focusing on innovation, quality, and customer satisfaction, MENBOX continues to build a strong and lasting presence in the industry.
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