December 22, 2009, marked a significant milestone for Makebody, a renowned Chinese underwear brand under Beijing Lanchao Garment Co., Ltd. The brand officially unveiled its 2010 strategic plan at Lafayette Castle, an event that drew attention from media, distributors, and influential figures across various fields. Prominent guests included He Zhisheng, Vice President of the China Association of Women Physicians, Li Ziyang, Zhao from the China Women Entrepreneurs Association, oncology expert Jia Liqun from China-Japan Friendship Hospital, Wei Ze from the 307th Chinese People's Liberation Army Hospital, as well as popular actresses Li Nian and Zhao Ziqi, and model Li Si Yu. Their presence turned the "Makebody Charm Collection" launch into a star-studded celebration.
At the event, Beijing Lanchao Garment Co., Ltd. reaffirmed its commitment to social responsibility by donating 10,000 sets of bras valued at 4.6 million yuan to the China Association of Women Physicians. These donations were intended to support breast cancer patients in provinces such as Heilongjiang, Jilin, Liaoning, Inner Mongolia, Henan, Ningxia, Shaanxi, and Sichuan. This gesture was part of the company’s ongoing efforts to promote women's health through initiatives like the “Send Health to China†campaign.
Makebody has already established 13 stores in major cities across China. For 2010, the brand aims to expand further into key regions including Sichuan, Heilongjiang, Jilin, Liaoning, Henan, Inner Mongolia, Ningxia, Zhejiang, and Yunnan, with plans to open 70 new stores nationwide. The brand will also rebrand and enhance its marketing strategy, aiming to cover the entire national market and significantly boost its market share. In addition, Makebody plans to open direct sales stores in strategic cities like Beijing and Shanghai, extending its reach to surrounding areas and completing its provincial agency network across the country.
The event was not only a celebration of growth but also a reflection of Makebody’s dedication to both business excellence and social contribution. With a strong foundation and ambitious expansion plans, the brand is poised for continued success in the competitive Chinese market.
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