Pure Xihang School Women: Creating the Pure Beauty of the City

People have different reasons for loving certain fashion brands. Some are drawn to unique designs, others to high-quality fabrics. For many, "Pure Eve" stands out because of its minimalistic style—simple yet powerful. It reflects the purest form of beauty, where every detail tells a story of elegance and sincerity. This brand speaks directly to the heart, offering a timeless appeal that resonates with modern women.

Hangzhou Shuizhilian Garments Co., Ltd. is a well-known fashion company specializing in the design, production, and sales of ladies wear. "Pure Eve" is the company’s newly launched high-end boutique women’s brand following the maturity of the "Water Love" brand. Positioned in the mid-to-high-end market, it adheres to current trends and creates a classic fashion concept with simple and smooth lines. The "Jing Xi" brand caters to 28-45-year-old women, using a black-based design to create an image of urban simplicity, generosity, and nobility.

"The goal of Pure Eve is to bring out the natural beauty of women through elegance and simplicity," says Mr. Zhang, the company’s head. Unlike "Water Love," which evokes a youthful and delicate charm, "Pure Eve" focuses on a more mature and refined aesthetic. “If Water Love represents a clear, girl-like innocence, then Pure Eve expresses a more sophisticated and subtle elegance. For women, this beauty is reflected in their smile, movement, and even in the absence of elaborate details.”

To fully embody its design philosophy, the company has recruited top designers from across the country. Every year, thousands of new styles are developed and brought to life. In terms of production, sales, and quality management, the company has implemented comprehensive systems, including strict quality control. In 2002, it was recognized by the National Quality Inspection Center as a "Trusted Product."

According to Mr. Zhang, the company established a franchise business model in early 2001, creating a solid franchise system. “Our team brings stylish designs, a human-centered corporate culture, and efficient management, which has helped us steadily increase our market share. Today, we have opened numerous direct stores and franchise locations across China, building a more complete production, distribution, and sales network.”

"To keep up with global trends, we've now fully introduced the CIS system to better support the brand's development in the market," Mr. Zhang added with a smile.

"Looking back, we feel proud and confident. Looking ahead, we remain focused and determined. With our brand philosophy of 'Being sincere and believing in the world,' we are confident that we will become a major player in the industry, shining like a dazzling diamond." As he spoke, his eyes sparkled with pride and hope.