In September 2011, NPD released the "Global Sporting Goods Industry Estimates 2011", which pointed out that the global sports goods market has returned to growth in 2010. In 2010, sales of global sports equipment, clothing, and footwear reached US$315 billion, an increase of 4% over 2009.
If the sales of sportswear, sports equipment and bicycles are estimated, France is one of the seven countries in the world with a total value of more than US$10 billion in seven sports markets.
One of the top sportswear chains in France, Intersport, can prove that the local sportswear market has recovered. Intersport has 5,300 stores in 39 countries, including 550 French-based outlets. According to reports, the group's retail sales increased by 9% in 2010 to 10.1 billion euros, which is higher than the 9.2 billion euros in 2009.
The report pointed out that young people in Franceâ€™s major cities will wear sports clothing on weekdays, even if they are not doing sports. They will find signs on streets, shops and outdoor markets.
At a typical outdoor clothing market in Marseille, vendors displayed colorful sports shoes, including eye-catching lime and pink, which are said to be loved by both men, women and children.
Some sporting goods companies are also aware of market opportunities. For example, brands such as Puma and Adidas collaborated with well-known fashion designers such as Jil Sander and Stella McCartney, and launched a series of fashion sportswear to capture the youth market.
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