[China Glass Network] Eight coups let you expand the influence of Weibo activities, the content of Weibo is as concise as possible
The important reason for the popularity of Weibo is that it meets the fast-paced life situation of people, so the simple Weibo marketing content can make readers stand out in many information. In the past many microblog marketing cases, it was found that the simpler content users are more likely to forward. Because unless it is a major news, too many text content, it is difficult for netizens to endure their reading.
Second, the rules of Weibo activities are simple.
Everyone is lazy, and the rules of Weibo activities are also simplified. Times Coordinates have been discovered through many microblogging activities. They rely on prizes to stimulate simple behaviors such as grabbing the floor, answering questions, and forwarding. The participation rate of the original content of the netizens is higher (requires manual labeling). Participation is low.
Third, colloquial words
As an important self-media, Weibo marketing is a living individual behind each Weibo account. It is the official Weibo of the group organization in time, and it is also operated by the employees. Therefore, Times Coordinates believes that under the simple principle, the professional content of the Weibo platform should be as colloquial as possible. In the same way, you can see that in the process of browsing Weibo information, the more colloquial content, the easier it is for you to stop scrolling. So if you want your customers to stop, talk a little, and increase the affinity of your brand.
Fourth, pictures and pictures, more pictures
Compared to text, the picture itself has a simple advantage. The picture is more vivid and easy for the target audience to understand; the picture makes people shine in many words; the picture conveys the connotation more often... The benefits of the picture are numerous.
Fifth, form an interaction to enhance affinity
For fans' comments, replies, etc., there must be a choice to respond promptly, form an interaction, and enhance brand affinity. At the same time, combined with the processing experience of many enterprise crisis events in the era of coordinates, the complaints of netizens should be dealt with in a timely manner, showing a good attitude, and it is necessary to give the public, especially the online public, a sincere and responsible corporate or brand image. Netizens are actually very kind. All they need is respected and valued.
Sixth, platform extension
In the process of integrated marketing, it is found that the promotion role outside Weibo is obvious, and it can be widely advertised or accurately marketed to the target audience. News, blogs, forums, QQ groups and other platforms can promote the enterprise microblog, and traditional media such as TV newspapers can also cooperate with each other to play the power of integrated marketing.
Seventh, information dissemination secondary
In Weibo marketing activities, an event can actually be spread multiple times. For example, in the lottery and other activities, in addition to the dissemination of the lottery information, the winning netizens can cooperate with the sun prizes to form a secondary spread of the event information.
Eighth, play the role of opinion leader
Actively look for followers who are interested in the brand, especially opinion leaders or activists, and then use their communication to slowly develop their fan base. In addition, in the microblogging activities, the power of opinion leaders can be used to form the virus spread of the activity information and expand the influence of the activities.
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