Every Tuesday is the traditional new release day of WuJiMeng.Tmall.com , a famous online clothing brand . Each time a new customer can see the new trendy elements to absorb the new, such as the latest shelves of two-piece stretch Slim dress with contrasting colors and hem irregular hem design, elegant bare shoulder chiffon shirt contains a bare shoulder and chiffon These two popular highlights.
This summer, logging Lynx flagship store of the Five Seasons dream, you can always see the full screen of chiffon, lace, printing and irregular contour, these are the hot spots this year's women's design. Any element of the popular, or not yet popular on a large scale, a short period of time can appear in the new five seasons dream, five seasons Dream so repeatedly lead the trend of women's elegant Taobao.
Five seasons dream speed: a week
From designers to create design inspiration, draw the design, to make a prototype, then to assembly line production shop shelves - this process, the shortest season in five seasons just a week. This is the fantastic experience and confidence that Raygi, the head of Five Seasons Dreams, fought in creating the brand's hardships.
"What are you buying things online, is not it convenient?" Raygi discourse really, "When we first brand, by the fast, Hong Kong's latest fashion, inspired by the design made their own clothes, a week After the dream can be bought in the five seasons, many old customers are accumulated since then. "Raygi then rarely go abroad, they always run in Hong Kong, big-name pop style touch the door clear, exercise a sharp fashion Smell After many years of communication with clients, Raygi knows what the customers want, how to combine the big-name elegance with the real wear-through in the real world, and gradually forms the unique "new elegance" style of Five Seasons Dreams.
The Internet brand is inherently quick to respond to, as traditional industries are far behind. The Internet brand has avant-garde thinking, the brand brought the flexibility of small and medium-sized, have guaranteed the brand outstanding adaptability. In the vagaries of the fashion industry to survive, this ability is particularly important. Now that the scale of five seasons dreams is gradually expanding, the ability to do this agility does not diminish, as evidenced by the fact that several new models are on shelves every Tuesday. In the trend and customer needs, the five seasons dream can only be a week, to contribute to the most fashionable "new elegance."
Five Seasons dream frequency: a season
Five Seasons dream designer is very envious of his colleagues. Because the five seasons dream every season will send designers to go out to collect the wind, the go, not Paris is London, to Hong Kong is more commonplace.
In addition to the designer, Five Seasons Dream International buyers also often shuttle at home and abroad for international procurement. Stanley, Bonnie, Doris and Annie four models and purchasers from different countries, using their own identity and fashion vision, so that the trend of five seasons dream fashion and international fashion closer together.
"There are very few online brands that train design teams like we do," said Raygi. "The goal of the quatractor dream is branding, so neither the designer nor ourselves need to keep learning and keeping up the international stage, Bigger. "
Five Seasons Dream recently released the "new elegant" brand line, advocated from the domineering world of thousands of people leading the luxury style, to create features in line with Chinese women's image and purchasing power of the "new elegant" fashion, to achieve "budget luxury" . Raygi believes that the launch of the "New Elegant" brand route marks the beginning of the brand's dream of Five Seasons Dreams, and the Five Seasons Dream has its own brand proposition and has an independent view on the manufacture and guidance of fashion trends.
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