Clothing operators should earn credibility with good quality

If a producer or trader does not control the quality of a good product, it will be difficult for the product to realize its value and use value, and it will damage the interests of consumers. This will inevitably affect the credibility of the factory or store. If you run counterfeit clothing, even if you make money by deceiving customers, what you lose is credibility. Once it loses credibility, it is difficult for a company to survive and it is equal to harming oneself. In order to put a good quality, Myo Software recommends that the clothes entered by the operators should not adhere to the two: First, the quality is not superior and the second is no 'commodity credit card' does not advance. In the event that a workmanship problem is discovered, even if it is sold, I will help solve it and satisfy the customer.

It is one of the basic tactics for operators to compete with each other since ancient times. From the sales records of apparel sales management software, it can be seen that if a commodity is low in price, it will inevitably sell much faster and sell faster; on the contrary, it will have less sales, slower sales, and even slow sales. This principle should not be difficult to understand, but when there are many operators in the market, they are arbitrarily slaughtering customers. To achieve good product quality, the following six insistences should be achieved.

1, adhere to the "upper limit insurance." The so-called upper limit insurance, then each kind of clothing retail price, according to the purchase price plus the difference rate, the upper limit does not exceed 20%, of which 10% as a counter-offer rate, 10% as a rate of under insurance. It also said that the purchase price of 100 yuan, 110 yuan can be sold. But it can't be lower. If the customer counters the price, he can use the "goods credit card" as proof of purchase price. Under normal circumstances, customers are reasonable and will not bargain again.

2, adhere to the low price of peers. The price of the merchandise she sells is in principle lower than the price of the same market, the same industry, and the same variety. If it is higher than elsewhere, it will be dealt with immediately. To make it known to the public and make a promise, she hangs a sign at the entrance of the store, which says: “The market is the lowest price, do not believe to ask a question”.

3, insist on book sales. Less profit and more sales can also benefit more, while less profit and more profits, although the store has only added 10% gross profit, but the operating efficiency is still steadily higher.

4, insist on price live promotion. For seasonal goods, usually take a series of sales strategies to earn, protect, and compensate. Earn a little in the middle of the season, keep the cost at the end of the quarter, pay a little over the quarter, and try to sell out excess and seasonal goods.

5, adhere to local conditions. Because Xiangshui County has a poor economic situation and the purchasing power is not so strong, the store is aimed at the actual situation in the region. Most of the commodities purchased are middle- and low-end prices, and high-end products are basically not included.

6, insist on purchasing from the factory. The direct purchase of goods from the factory can reduce the price difference in the intermediate links, reduce the purchase price, and facilitate low price competition.

Mystery clothing sales management software analysis shows that the suit's color, style is good-looking, novel, will directly affect sales. At the same time, clothing colors and styles change quickly, and the cycle is short. It is difficult for managers to respond immediately. This is a problem that is frequently encountered by those who engage in clothing business. What are the characteristics of a clothing store? There are two key points: First, there is aesthetic self-cultivation. Improve the aesthetic level of clothing colors and styles. Second, it is good at collecting information on clothing fashion. The methods of collecting are mainly listening, watching, visiting, and checking.

The so-called "listening", then a place to listen to the customer's requirements for color, style; another place is to pay attention to people's comments on the color, style of the place.

The so-called "look", then look at the market situation inside and outside the country, the second watch the fashion show on the television and clothing exhibition, the third to see the news on the press.

The so-called "visit" then directly asks the wearer for the sale of clothing.

The so-called "check", then inconvenient for direct inquiries, send letters or call, telegram to the relevant individuals or units, follow-up inquiries.

Once the control information is grabbed for the time to purchase, you will get ahead of schedule.

The goods must be marketable and appropriate, or simply referred to as “double suitability”, which is the key to which the trader must grasp the standards. In particular, it is difficult to control “precise” when it is necessary to sell clothes and to sell them in moderation. Accurate purchase, mainly should do the following three points:

The first is to control the local market conditions: What new varieties have emerged? How is the sales trend? How much is there in the society? How is the price increase? How about purchasing power? In general there is a good idea.

The second is to compile the goods plan in the clothing management software, of course, can also be modified in the purchase process.

The third is in-depth style. At the time of purchase, first go to the market for a turn, take a look, compare, compare, ask, count, and think about it, and then proceed to implement the purchase.

Mystery Software believes that the business will deal with every piece of clothing and will be meticulous enough to carry out five observations and two tests. The so-called five look, then look at the quality of the fabric, look at the suit, see the style, see the needle workers, look at the price. The so-called two tests, then try it on your own and try less. The basic business strategy is: Qin Jin Fast Sales, small profits but quick turnover; he does not have me, he has me, he is more than me; best-selling more, weak sales, not slow-moving sales; first set backward, ordering by sales First sell on behalf of the test, good sales and then distribution; tight goods on the distribution, usually the sales potential sales agency; new products less trial sales, once more selling more.

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