Managing Traditional Clothing Brands with Internet Thinking——Interview with WEWE Brand General Manager Hong Meixi

Managing Traditional Clothing Brands with Internet Thinking——Interview with WEWE Brand General Manager Hong Meixi

As Chief Executive Officer of WEWE, Mr. Hung looks warm and quiet, quiet and elegant. The conversation shows women's meticulousness, but they also have thoughtful thoughts. Hong Zong said that she is very much in agreement with the Internet thinking proposed by Tencent's 15th anniversary "WE Conference". This is not only because the theme of "WE Conference" seems to be close to WEWE, but also because WEWE almost corresponds to this kind of Internet thinking in the process of development. How to promote the rapid development of WEWE with the new thinking of “concentration, extremes, word-of-mouth, and quickness”, and Hung has used the example of WEWE development for decomposition.

When talking about WEWE, Hong Zong stated that since the creation of WEWE brand, it has established the brand concept of “metropolitan culture” as its core, and has consistently sought new creative inspiration from women’s psychology, arts and entertainment, and the city’s spirit, through continuous deepening. Analysis and research on consumer spending habits, life characteristics, and occupational characteristics of target consumer groups, and developing products that are more recognized and liked by the market and consumers. During this period, WEWE spent a lot of manpower and effort to establish a dedicated membership management system to obtain more accurate member data and consumer information. Since its establishment, WEWE has accumulated hundreds of thousands of core members, and Every month is growing at a faster rate. Hong Zengxiao said that at least in the study of WEWE consumer groups and membership systems, WEWE has strived to achieve what Lei Jun called “focus.” Of course, this is only a beginning. The future WEWE will do better and will also pay more sweat. In order to achieve the "super value fashion women's brand" NO.1, but now the young WEWE also indicates that in this growing truth, WEWE has a long way to go.