At the recent Chengdu Cherry Blossom Festival, a 4-year-old girl wearing a Chinese costume inadvertently grabbed the mirror and became a sensational “Sakura Little Loliâ€, which quickly triggered the online shopping Hanfu fever and stimulated the city’s “family-child tour†market. If the red burst of Hanfu Xiaoli is unintentional, the traditional Chinese festivals such as the Hanfu Association, which is frequently seen on the Lotus Hill in Shenzhen, are the promotion of “organized and premeditatedâ€, then the current cultural and creative industries. “Eating the tradition†is one of the mainstream trends, and it is equally important to environmental protection, humane care, and technology fashion. Just because the cultural and creative industries generally directly connect brands and enterprises, the design concept is not known to the public.
In fact, from the brave world of Shenzhen's cultural and creative industries, “eat traditional culture†is also a “killer†for “Shenzhen Design†to rush overseas, win big prizes, and differentiate the market. It can be said to be hidden in the market.
In the field of architectural design and interior design, in addition to the international “Architectural Nobel†Pritzker Prize, the first award to the Chinese architect Wang Wei is to pay tribute to his creative use of traditional elements such as tiles and bamboo knots to design public buildings with low energy consumption and sustainable energy. Chinese style and traditional cultural elements have always been the favorite of the mid- to high-end market. Even if Chen Daoming does not turn his home into a "model room between the Ming and Qing dynasties", unlike the private rock huanghuali rosewood furniture art museum like Haiyan, whoever does not fill the details of the carved porch and the antique "national style" at home, I am very embarrassed to say that I am a cultural person and talk about the taste of the culture.
Another major "luxury" industrial design of the Wenchuang industry is to "eat the tradition". China's first industrial design agency, Rococo, invited by the City of London, UK, to sweep the German iF Design Award and Red Dot Award, which is known as the "International Industrial Design Oscar", is based on the classical "upper sign" toothpick box. Learn from NASA's "mountain flow" incense burner for testing the space shuttle's wind tunnel technology, as well as the design of the "guqin tea tray" for splashing water. Another Shenzhen design "old" wave designed a mini-resonant speaker with the material shape of the unearthed pottery in Shaanxi. As for the tea market and other sub-markets that are inseparable from traditional culture, modern craftsmanship and traditional elements can be “differentiated in one second†in the same market with similar homogenization.
Not to mention the fashion and jewellery design fields, from materials, structures to shape design, designers will not tell the public which historical museums and art galleries they have visited, but from the international four major fashion weeks to the Chinese fashion design school, almost every time. The design of the sensational fashion circle can be “traceed†into impressionist paintings, cubist composition, decorativeism and even Byzantine murals.
In the field of animation and online games, the comic book “Qin Shi Ming Yue†with the core ideas of “Zhuzi into the martial arts†has won awards from international to domestic, from comics and cartoons to TV dramas, movies, online games, derivatives, and so on. An industrial chain. In fact, in 2013, Taiwanese cartoonist Cai Zhizhong’s Guoxue comics had already entered the PEP version of primary and secondary school textbooks. This is not a new business opportunity in the new market segment created by the "Hundreds of Lectures" to "Chinese Character Heroes" and "Idiom Heroes" and other real-life show programs that analyze traditional culture. We must know that from design, travel to film and television entertainment, all are cultural and creative industries making money.
Therefore, "Is the traditional culture outdated?" is a false proposition. If you are busy with the cultural and creative industries in the market, you will not tell you on your own – how much money have you contributed to “traditional culture�
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