Business News Agency February 23th With the dramatic increase in people’s material living standards and the ever-changing external environment, the peak of marriage and childbirth has driven the sales of the entire maternity wear industry market. It can be said that special historical periods and special national conditions have brought tremendous business opportunities to China's pregnant and baby industry.
However, due to the current testing of the quality and function of maternity wear in China, especially for some functional maternity wear, such as radiation protection maternity dress and ecological maternity dress, there is no unified and accurate data standard to measure and define. As a result, what is the function and quality of maternity dress? Most of us, especially many mothers-to-be, are still in a phase where everyone is in a quandary.
Many maternity dress production and sales companies take the opportunity of “industry regulations and systems are not in place†and have made great efforts to create concepts that blindly exaggerate the effect of maternity dress. In view of this, the experts called for: In order to allow expectant mothers to wear comfortable and comfortable maternity clothes, they should introduce industrial production and testing standards as soon as possible to further regulate market behavior and ensure that manufacturers and consumers have laws to follow.
Maternity market potential at the peak of childbirth is alarming. According to the statistics of the Family Planning Commission, in recent years, the population born in China is about 16 million to 22 million. According to the current situation of market demand and external development analysis, China’s “big belly economy†will allocate a potential share of 5 billion yuan to the maternity dress market. To be sure, relative to the surrounding areas in Asia, China's huge population base has formed a unique advantage for the Asian pregnant women market. However, in view of the full implementation of the family planning system in China in the early 1980s, the current 80 generations have reached the age of marriage and childbirth as the first batch of only children, and the 80 generation has gradually become the main force of the Chinese workplace. The new round of marriage and childbirth that China brings will also have distinctive personality characteristics. The facts are exactly the same. According to statistics, the relevant statistics show that in terms of Asia, in the process of "PK" in the relatively maturing countries of maternity wear markets such as Japan and South Korea, China has stabilized with a large number of professional women as the key factor. Take the first seat. In countries such as Japan and South Korea, although maternity wear started earlier in Asia, due to the relatively small population, low fertility rate, and large number of women at home, the development of the maternity wear market is also limited.
Of course, housewives and new women in the workplace are in a world of difference in terms of dress. In terms of maternity wear, housewives are dominated by ordinary home-based maternity clothes and casual maternity dresses, while women in the workplace use professional maternity clothes and functional maternity clothes. Mainly. Professional maternity clothes and functional maternity clothes not only combine comfort and fashion, but also stress the exquisite fabrics and styles, and the appearance of these maternity dresses has also further expanded the market for the entire industry, especially functional maternity wear, etc. Maternity market segment. As far as the current status of industry development is concerned, in China's maternity wear market, a variety of functional maternity clothes, such as radiation protection, low-carbon environmental protection, and anti-bacterial, can be said to have a flourishing spring and prosperity. On November 5th, 2010, China Garment Network reported that “Huiyi’s sales of maternity dress had broken one million in a single day and the potential for pregnant women’s fashion was surprisingâ€. The report claimed that: October 30, 2010 to November 1, 2010, Shenzhen East Gate Maoye 68 hours of Thanksgiving came to a successful conclusion. Huiyi Maternal Wear ranked first in the sales floor of the same floor with 1.529 million in sales. The entire underwear home pregnancy zone ranked first. Compared with the sales of 486,000 in the same period of last year, it more than doubled and increased 214.75% year-on-year. According to the sales counter of Huiyi Maternity Counter, there are nearly 50 to 60 pregnant women in the counter during the peak period who are rushing to buy Huitong Maternity Wear. If the sales staff is not limited, the entire performance will have a bigger breakthrough. It can thus be seen that under the background of the peak period of maternity, the maternity wear industry in China has huge market potential.
The price of maternity dress is very different from the price difference. On December 31st, when the reporter visited the Zhengzhou Maternity Clothing Market, she discovered that not only the province’s Maternal and Child Health Hospital, the city’s first people’s **, but also various private maternity ** and so on. Obstetrics and gynecology-based ** surrounded by pregnant and infant product stores; Dennis, Beijing Hualian, Jinbo University, Dashang New Mart, Department Store, Shanghai City, and other large supermarkets in Zhengzhou, the mall is also a well-known domestic brands Maternity wear gathering place; even the streets near the Erqi District clothing market, maternity stores are also a wide range of different kinds. Among them, there are many well-known brands such as October Mommy, Youjia, Jinji, Tingmei, etc., What's Kang in Guangzhou, What Xinxin in Shanghai, What beauty in Zhejiang, etc. There are maternity clothes such as home maternity clothes, casual maternity clothes and professional maternity clothes, as well as functional maternity clothes such as anti-radiation maternity clothes and nano-environmental maternity clothes; according to different functional categories, the prices of maternity clothes vary greatly. From tens of dollars to several thousand dollars. "Now most pregnant women are 80, they are all loyal users of mobile phones and computers, so now the best radiation protection maternity dress." At 11:00 on the 31st, the reporter came to the cultural road in Zhengzhou City, a consumer in the name of a pregnant Baby product store, the store salesman introduced to reporters in succession four different types of radiation protection maternity dress, its price also varies from hundred to ten thousand yuan.
"This is the cheapest because it is just a bellyband, which mainly protects the abdomen, and this is the most expensive because of the full-dressed skirt. In addition, their materials are also quite different. The main radiation protection material of the (belly-belt) is composed of ordinary metal fibers; and this (skirt) main radiation protection material is composed of silver fibers, and this kind of fabric is imported from Japan, and the radiation protection effect is the best, and it is lightweight. Fashion, so the price is relatively high." Asked about the difference between the price of radiation products is nearly ten times, the salesman introduced to reporters. Later, in order to further verify the effectiveness of anti-radiation maternity dress, the salesperson used a maternity dress to wrap the reporter’s mobile phone layer and then let the reporter use her mobile phone to dial. The reporter presses the speakerphone to dial the prompt tone: The phone number you dialed. Can't connect at this time. However, such detection methods are obviously in doubt. When a reporter asked about wrapping the phone, it was already double-layered or even multi-layered isolated, and it was all-round “protectedâ€. When mothers and mothers in daily life were wearing maternity clothes, even full-dressed maternity clothes were It also reveals body parts more or less, and is a single layer of protection. In the face of reporters' questions, the salesperson became unable to cope with it for a time.
“In fact, this detection method has been slightly behind, and now many maternity store stores use a special “microwave radiometer†to conduct radiation protection testing of clothing. In fact, these two methods are not convincing, many contain mercury, Lead, nickel, chromium, and other heavy metal materials have radiation protection functions, and some maternity dress production enterprises use such materials to make coated radiation-proof maternity clothes. This maternity dress can only play a temporary radiation protection effect. Moreover, heavy metals such as mercury, lead, nickel, and chromium are harmful to the health of pregnant women.†At 3 pm on the 31st, the reporter called the Fiber Inspection Bureau of Henan Province with questions, according to the relevant technical personnel of the Fiber Inspection Center of the Bureau, due to the current lack of domestic Uniform maternity dress production testing standards, the use of materials is also lack of normative. As far as radiation protection maternity dress is concerned, it is difficult to determine whether some maternity dresses can really play the role of radiation protection or even cause other harm to the body. Therefore, given the quality and safety considerations, the staff recommends that mothers who choose to purchase maternity clothes should purchase the best domestic brands.
Experts called for the introduction of maternity dress industry standards. “Although as early as the end of 2009, China has already issued relevant national technical standards for anti-radiation knitwear, protective clothing, and microwave radiation protection suits. However, this standard has only conducted radiation shielding levels. The simple categorization does not make specific requirements for the selection of materials, production links, and product testing standards for radiation protection maternity dresses. Therefore, the standard is difficult to play a proper normative role for the entire industry.â€31 At 4 o'clock in the afternoon, Li Wenjie, deputy secretary-general of the Clothing Association of Henan Province, said in a telephone interview with reporters.
At present, China has entered a new round of marriage and childbirth peak period, the domestic pregnancy and baby industry hidden huge business opportunities, it can be said that the textile and garment industry in the next five years to open up key areas. However, as far as the current maternity wear industry is concerned, its development status is not optimistic. According to statistics, at present, there are fewer than 100 companies specializing in the production of maternity clothes in China, and most of them have small production scales. Most of them are family-run workshops, and their technical content is low, their strength is weak, and their quality is difficult to guarantee. The domestic well-known brands of maternity wear, such as Hui Ye, October Mommy, Chini, 010, etc. less than ten. Therefore, there are many types of maternity dress brands on the market today, and the quality is also mixed. The concept of one-sided manufacturing by production companies has blindly exaggerated the effectiveness of products in order to deceive consumers. “However, the main reason for this status is that there is no uniform and accurate standard for the production and testing of maternity wear in the country. Therefore, for the long-term development of the industry, it will also lay a foundation for the healthy growth of the next generation of infants and young children in our country. On a solid basis, the relevant state agencies should promptly introduce industrial production and testing standards, regulate the production and testing of enterprises, further standardize the market, and protect the legitimate rights and interests of consumers.†Li Wenjie concluded.
However, due to the current testing of the quality and function of maternity wear in China, especially for some functional maternity wear, such as radiation protection maternity dress and ecological maternity dress, there is no unified and accurate data standard to measure and define. As a result, what is the function and quality of maternity dress? Most of us, especially many mothers-to-be, are still in a phase where everyone is in a quandary.
Many maternity dress production and sales companies take the opportunity of “industry regulations and systems are not in place†and have made great efforts to create concepts that blindly exaggerate the effect of maternity dress. In view of this, the experts called for: In order to allow expectant mothers to wear comfortable and comfortable maternity clothes, they should introduce industrial production and testing standards as soon as possible to further regulate market behavior and ensure that manufacturers and consumers have laws to follow.
Maternity market potential at the peak of childbirth is alarming. According to the statistics of the Family Planning Commission, in recent years, the population born in China is about 16 million to 22 million. According to the current situation of market demand and external development analysis, China’s “big belly economy†will allocate a potential share of 5 billion yuan to the maternity dress market. To be sure, relative to the surrounding areas in Asia, China's huge population base has formed a unique advantage for the Asian pregnant women market. However, in view of the full implementation of the family planning system in China in the early 1980s, the current 80 generations have reached the age of marriage and childbirth as the first batch of only children, and the 80 generation has gradually become the main force of the Chinese workplace. The new round of marriage and childbirth that China brings will also have distinctive personality characteristics. The facts are exactly the same. According to statistics, the relevant statistics show that in terms of Asia, in the process of "PK" in the relatively maturing countries of maternity wear markets such as Japan and South Korea, China has stabilized with a large number of professional women as the key factor. Take the first seat. In countries such as Japan and South Korea, although maternity wear started earlier in Asia, due to the relatively small population, low fertility rate, and large number of women at home, the development of the maternity wear market is also limited.
Of course, housewives and new women in the workplace are in a world of difference in terms of dress. In terms of maternity wear, housewives are dominated by ordinary home-based maternity clothes and casual maternity dresses, while women in the workplace use professional maternity clothes and functional maternity clothes. Mainly. Professional maternity clothes and functional maternity clothes not only combine comfort and fashion, but also stress the exquisite fabrics and styles, and the appearance of these maternity dresses has also further expanded the market for the entire industry, especially functional maternity wear, etc. Maternity market segment. As far as the current status of industry development is concerned, in China's maternity wear market, a variety of functional maternity clothes, such as radiation protection, low-carbon environmental protection, and anti-bacterial, can be said to have a flourishing spring and prosperity. On November 5th, 2010, China Garment Network reported that “Huiyi’s sales of maternity dress had broken one million in a single day and the potential for pregnant women’s fashion was surprisingâ€. The report claimed that: October 30, 2010 to November 1, 2010, Shenzhen East Gate Maoye 68 hours of Thanksgiving came to a successful conclusion. Huiyi Maternal Wear ranked first in the sales floor of the same floor with 1.529 million in sales. The entire underwear home pregnancy zone ranked first. Compared with the sales of 486,000 in the same period of last year, it more than doubled and increased 214.75% year-on-year. According to the sales counter of Huiyi Maternity Counter, there are nearly 50 to 60 pregnant women in the counter during the peak period who are rushing to buy Huitong Maternity Wear. If the sales staff is not limited, the entire performance will have a bigger breakthrough. It can thus be seen that under the background of the peak period of maternity, the maternity wear industry in China has huge market potential.
The price of maternity dress is very different from the price difference. On December 31st, when the reporter visited the Zhengzhou Maternity Clothing Market, she discovered that not only the province’s Maternal and Child Health Hospital, the city’s first people’s **, but also various private maternity ** and so on. Obstetrics and gynecology-based ** surrounded by pregnant and infant product stores; Dennis, Beijing Hualian, Jinbo University, Dashang New Mart, Department Store, Shanghai City, and other large supermarkets in Zhengzhou, the mall is also a well-known domestic brands Maternity wear gathering place; even the streets near the Erqi District clothing market, maternity stores are also a wide range of different kinds. Among them, there are many well-known brands such as October Mommy, Youjia, Jinji, Tingmei, etc., What's Kang in Guangzhou, What Xinxin in Shanghai, What beauty in Zhejiang, etc. There are maternity clothes such as home maternity clothes, casual maternity clothes and professional maternity clothes, as well as functional maternity clothes such as anti-radiation maternity clothes and nano-environmental maternity clothes; according to different functional categories, the prices of maternity clothes vary greatly. From tens of dollars to several thousand dollars. "Now most pregnant women are 80, they are all loyal users of mobile phones and computers, so now the best radiation protection maternity dress." At 11:00 on the 31st, the reporter came to the cultural road in Zhengzhou City, a consumer in the name of a pregnant Baby product store, the store salesman introduced to reporters in succession four different types of radiation protection maternity dress, its price also varies from hundred to ten thousand yuan.
"This is the cheapest because it is just a bellyband, which mainly protects the abdomen, and this is the most expensive because of the full-dressed skirt. In addition, their materials are also quite different. The main radiation protection material of the (belly-belt) is composed of ordinary metal fibers; and this (skirt) main radiation protection material is composed of silver fibers, and this kind of fabric is imported from Japan, and the radiation protection effect is the best, and it is lightweight. Fashion, so the price is relatively high." Asked about the difference between the price of radiation products is nearly ten times, the salesman introduced to reporters. Later, in order to further verify the effectiveness of anti-radiation maternity dress, the salesperson used a maternity dress to wrap the reporter’s mobile phone layer and then let the reporter use her mobile phone to dial. The reporter presses the speakerphone to dial the prompt tone: The phone number you dialed. Can't connect at this time. However, such detection methods are obviously in doubt. When a reporter asked about wrapping the phone, it was already double-layered or even multi-layered isolated, and it was all-round “protectedâ€. When mothers and mothers in daily life were wearing maternity clothes, even full-dressed maternity clothes were It also reveals body parts more or less, and is a single layer of protection. In the face of reporters' questions, the salesperson became unable to cope with it for a time.
“In fact, this detection method has been slightly behind, and now many maternity store stores use a special “microwave radiometer†to conduct radiation protection testing of clothing. In fact, these two methods are not convincing, many contain mercury, Lead, nickel, chromium, and other heavy metal materials have radiation protection functions, and some maternity dress production enterprises use such materials to make coated radiation-proof maternity clothes. This maternity dress can only play a temporary radiation protection effect. Moreover, heavy metals such as mercury, lead, nickel, and chromium are harmful to the health of pregnant women.†At 3 pm on the 31st, the reporter called the Fiber Inspection Bureau of Henan Province with questions, according to the relevant technical personnel of the Fiber Inspection Center of the Bureau, due to the current lack of domestic Uniform maternity dress production testing standards, the use of materials is also lack of normative. As far as radiation protection maternity dress is concerned, it is difficult to determine whether some maternity dresses can really play the role of radiation protection or even cause other harm to the body. Therefore, given the quality and safety considerations, the staff recommends that mothers who choose to purchase maternity clothes should purchase the best domestic brands.
Experts called for the introduction of maternity dress industry standards. “Although as early as the end of 2009, China has already issued relevant national technical standards for anti-radiation knitwear, protective clothing, and microwave radiation protection suits. However, this standard has only conducted radiation shielding levels. The simple categorization does not make specific requirements for the selection of materials, production links, and product testing standards for radiation protection maternity dresses. Therefore, the standard is difficult to play a proper normative role for the entire industry.â€31 At 4 o'clock in the afternoon, Li Wenjie, deputy secretary-general of the Clothing Association of Henan Province, said in a telephone interview with reporters.
At present, China has entered a new round of marriage and childbirth peak period, the domestic pregnancy and baby industry hidden huge business opportunities, it can be said that the textile and garment industry in the next five years to open up key areas. However, as far as the current maternity wear industry is concerned, its development status is not optimistic. According to statistics, at present, there are fewer than 100 companies specializing in the production of maternity clothes in China, and most of them have small production scales. Most of them are family-run workshops, and their technical content is low, their strength is weak, and their quality is difficult to guarantee. The domestic well-known brands of maternity wear, such as Hui Ye, October Mommy, Chini, 010, etc. less than ten. Therefore, there are many types of maternity dress brands on the market today, and the quality is also mixed. The concept of one-sided manufacturing by production companies has blindly exaggerated the effectiveness of products in order to deceive consumers. “However, the main reason for this status is that there is no uniform and accurate standard for the production and testing of maternity wear in the country. Therefore, for the long-term development of the industry, it will also lay a foundation for the healthy growth of the next generation of infants and young children in our country. On a solid basis, the relevant state agencies should promptly introduce industrial production and testing standards, regulate the production and testing of enterprises, further standardize the market, and protect the legitimate rights and interests of consumers.†Li Wenjie concluded.
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