Global Knit Lingerie Pajamas Demand Increases by 2015 to US$70.8 Billion

According to a report recently released by the Global Industry Analysis (GIA), sales of the global knitted underwear and sleepwear market will reach US$70.8 billion in 2015. The “Global Knitted Underwear and Pajama Business Strategy Report” pointed out that changes in consumer lifestyles, increase in disposable income, and innovation in textile fabrics have become important factors supporting sales growth. Such products show great potential and market demand is expected to continue to grow.

The report said that in the next few years, intimate clothing such as seamless bras and underwear will be the most prominent sales growth point in the market. At the same time, the demand for oversized lingerie in the Western market is increasing. In general, on the underwear product, consumers are more inclined to improvise rather than consider whether the product itself is a necessity.

The report shows that the development of personal clothing depends on the innovation of fabric design and the improvement of comfort. In this area, although the market growth in the United States and the Asia-Pacific region is also very strong, the European market is still regarded as the dominant one. In recent years, competition among international industries has led to a drop in product prices and a shift in production centers, and more manufacturers have begun to enter markets in South America, Central Europe, and Asia. During the financial crisis, rapid economic growth in China, India, South Korea, Indonesia, and China Taiwan saved the Asia-Pacific market.

The report analyzes that the knitted underwear garment market is highly competitive and dispersive. The financial crisis has narrowed the gap between levels, and the differences between markets have almost disappeared.

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