Luxury brand Dior DIOR: Big 10 years

Seemingly gorgeous, it's not a rule. DIOR’s fancy show for the past decade has not only been “on paper”. All the elements and trends in the T stage are directed at the market goals. The global strategy is from the Americas to Asia, from Japan to China, from the first-tier cities in China to the remote cities. This is DIOR's big fortune, “Yangmou”—in fact, Where there is money, where is the source of inspiration for big-name designers; where there is a market, where is the good place for John Galliano.
Seemingly gorgeous, it's not a rule. DIOR’s fancy show for the past decade has not only been “on paper”. All the elements and trends in the T stage are directed at the market goals. The global strategy is from the Americas to Asia, from Japan to China, from the first-tier cities in China to the remote cities. This is DIOR's big fortune, “Yangmou”—in fact, Where there is money, where is the source of inspiration for big-name designers; where there is a market, where is the good place for John Galliano.


2010 spring and summer advanced clothing

A few days ago, the historical retrospective exhibition of the DIOR brand ended in Chengdu. This retrospective exhibition, which began on December 12 last year, became the largest fashion event in Chengdu in 2010 and even the entire southwestern region of China. It also marked the full expansion of the French brand's fashion sense into the Southwest.

Prior to this, in May 2010, the DIOR brand published its 2011 early spring vacation series in the Bund on a very high profile: a 150-person work team, a specially constructed grey square show, a 150-meter show, and Pure French-style fashion dinner, so that all fashion people remember. After CHANEL released the “Paris-Shanghai” hand-square series and LOUIS VUITTON announced the opening of two flagship stores in Shanghai Huaihai and Pudong on the same day, DIOR organized the early spring series in such a big way. It was seen by the industry as a new round of Chinese market. The symbol of scramble.


Spring 2011 Holiday Series


Autumn 2008 Winter High Fashion

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