Business Club April 28th According to the statistics of the Shanghai Municipal Bureau of Statistics, in 2010, the retail sales of clothing products of retail enterprises above designated size were 37.739 billion yuan, a year-on-year increase of 24.8%. The department store, which is the main channel for clothing sales, has a considerable income.
According to the Shanghai Municipal Business Information Center's survey of 55 large and medium-sized department stores in the city, the retail sales of department stores’ clothing products reached 12.2 billion yuan, and their sales increased by 14.5% year-on-year.
The highest-end high-end consumption in the flat-loaded market has become increasingly significant. According to the survey, the price gap between the various categories and brands in the Shanghai apparel market is very large. There are specific consumer groups for garments ranging from a few hundred dollars to thousands of yuan. In general, cheap clothing still accounts for the largest share of the market. However, with the steady increase in residents' income and the large-scale entry of overseas high-end brands, the level of consumption in the city’s apparel market continues to increase, and the trend of high-end clothing consumption is becoming a new trend in apparel consumption in Shanghai. .
According to the Shanghai Municipal Business Information Center's survey of the city's clothing market, the survey data from the top 20 women's dress retail sales figures show that:
In 2010, there were 7 brands with a unit price of less than 500 yuan, with a combined market share of 11.7%. There were 8 in 2009, and the combined market share was 15.9%. In 2010, the number of low-end brands decreased by 1 compared to 2009. Market share Reduced by 4.2 percentage points;
In 2010, there were 13 brands with a unit price of more than 500 yuan, and the combined market share was 13.9%. There were 12 in 2009, and the total market share was 11%. In 2010, there was an increase of 1 brand compared to 2009, and the market share increased. 2.9 percentage points.
Among the best-selling brands, the market share of middle-end and high-end women's brands in 2010 increased by 20.9%.
The brand update rate of clothing brands is not high. The core brands have become industry leaders. According to the survey, the market competition mechanism of survival of the fittest has enabled the apparel market share of all categories to further concentrate on the dominant brands, leading to a decrease in the number of brands of all categories in the Shanghai apparel market in 2010 compared with the previous year. The brand's market share has steadily increased.
The market share of Shanghai San* brand in the knitted underwear brand reached 15.6%, and it has maintained its dominant position in the Shanghai knitted underwear market. Wacoal in women's underwear, ancient and modern, Dagis, Kai Kai in sweaters, Phoenix, Phoenix, Snow Horse and other brands occupy a considerable position in different apparel category market. Whether it is enterprises or consumers, the continuous enhancement of brand awareness has made a number of clothing brands with core values ​​increasingly become industry leaders.
In 2010, the brand competition in the Shanghai clothing market was fierce. The huge market scale of the clothing market attracted more and more new brands, making the clothing market brand competition much higher than other product categories. Such as women's clothing, the number of brands in the market survey in 2010 reached 640, resulting in the lowest concentration of women's brands in the market. The market share of the top 20 brands sold was only 25.6%. Although the competition is fierce, the sales rate of the top 20 brands sold by men and women is low, at 20% and 10%, respectively. Strong brands in men and women are firmly in control of their leading market share.
The status of imported brands is still strong. Domestic brands steadily expand the market. The development of major brands in the Shanghai clothing market in 2010 is relatively stable. Among the different categories of apparel brands, imported brands such as women's wear, men's wear and children's wear are still in a strong position. In the major categories of products such as cashmere sweaters and knitted underwear, domestic brands have developed steadily with various favorable factors. The top 20 brands surveyed by retail sales data showed that among males and females, the number of imported brands accounted for 57.7% and 73% respectively. Among them, the total market share of women's imported brands was 14.8%, 1.4 percentage points higher than last year; The total market share of imported brands was 23.5%, which was 1.8 percentage points higher than that of the previous year. The number of children's wear imported brands accounted for 53.1%, and the total share was 31.6%, which was 1.9 percentage points higher than last year.
In certain apparel products, domestic brands have increased their market share through their own efforts, innovative products, and local advantages such as correct market positioning and cost price. According to the top 20 data of the retail volume of knitted underwear market, the number of domestic brands accounted for 60%, and the total market share was 41.9%. Among them, the market share of Shanghai brands was as high as 30.8%. The market share of domestic brands of sweaters and cashmere sweaters reached 38.4% and 62.6%, respectively. The top 20 domestic brands of cashmere sweaters accounted for 15 seats, and the market share of sales accounted for 80%.
Shanghai and its surrounding areas are traditional textile industrial bases. Shanghai has become the most fashionable and modern metropolis in China's garment market. The advantages in the textile and clothing industry have enabled domestic brands to gradually recover and grow.
According to the Shanghai Municipal Business Information Center's survey of 55 large and medium-sized department stores in the city, the retail sales of department stores’ clothing products reached 12.2 billion yuan, and their sales increased by 14.5% year-on-year.
The highest-end high-end consumption in the flat-loaded market has become increasingly significant. According to the survey, the price gap between the various categories and brands in the Shanghai apparel market is very large. There are specific consumer groups for garments ranging from a few hundred dollars to thousands of yuan. In general, cheap clothing still accounts for the largest share of the market. However, with the steady increase in residents' income and the large-scale entry of overseas high-end brands, the level of consumption in the city’s apparel market continues to increase, and the trend of high-end clothing consumption is becoming a new trend in apparel consumption in Shanghai. .
According to the Shanghai Municipal Business Information Center's survey of the city's clothing market, the survey data from the top 20 women's dress retail sales figures show that:
In 2010, there were 7 brands with a unit price of less than 500 yuan, with a combined market share of 11.7%. There were 8 in 2009, and the combined market share was 15.9%. In 2010, the number of low-end brands decreased by 1 compared to 2009. Market share Reduced by 4.2 percentage points;
In 2010, there were 13 brands with a unit price of more than 500 yuan, and the combined market share was 13.9%. There were 12 in 2009, and the total market share was 11%. In 2010, there was an increase of 1 brand compared to 2009, and the market share increased. 2.9 percentage points.
Among the best-selling brands, the market share of middle-end and high-end women's brands in 2010 increased by 20.9%.
The brand update rate of clothing brands is not high. The core brands have become industry leaders. According to the survey, the market competition mechanism of survival of the fittest has enabled the apparel market share of all categories to further concentrate on the dominant brands, leading to a decrease in the number of brands of all categories in the Shanghai apparel market in 2010 compared with the previous year. The brand's market share has steadily increased.
The market share of Shanghai San* brand in the knitted underwear brand reached 15.6%, and it has maintained its dominant position in the Shanghai knitted underwear market. Wacoal in women's underwear, ancient and modern, Dagis, Kai Kai in sweaters, Phoenix, Phoenix, Snow Horse and other brands occupy a considerable position in different apparel category market. Whether it is enterprises or consumers, the continuous enhancement of brand awareness has made a number of clothing brands with core values ​​increasingly become industry leaders.
In 2010, the brand competition in the Shanghai clothing market was fierce. The huge market scale of the clothing market attracted more and more new brands, making the clothing market brand competition much higher than other product categories. Such as women's clothing, the number of brands in the market survey in 2010 reached 640, resulting in the lowest concentration of women's brands in the market. The market share of the top 20 brands sold was only 25.6%. Although the competition is fierce, the sales rate of the top 20 brands sold by men and women is low, at 20% and 10%, respectively. Strong brands in men and women are firmly in control of their leading market share.
The status of imported brands is still strong. Domestic brands steadily expand the market. The development of major brands in the Shanghai clothing market in 2010 is relatively stable. Among the different categories of apparel brands, imported brands such as women's wear, men's wear and children's wear are still in a strong position. In the major categories of products such as cashmere sweaters and knitted underwear, domestic brands have developed steadily with various favorable factors. The top 20 brands surveyed by retail sales data showed that among males and females, the number of imported brands accounted for 57.7% and 73% respectively. Among them, the total market share of women's imported brands was 14.8%, 1.4 percentage points higher than last year; The total market share of imported brands was 23.5%, which was 1.8 percentage points higher than that of the previous year. The number of children's wear imported brands accounted for 53.1%, and the total share was 31.6%, which was 1.9 percentage points higher than last year.
In certain apparel products, domestic brands have increased their market share through their own efforts, innovative products, and local advantages such as correct market positioning and cost price. According to the top 20 data of the retail volume of knitted underwear market, the number of domestic brands accounted for 60%, and the total market share was 41.9%. Among them, the market share of Shanghai brands was as high as 30.8%. The market share of domestic brands of sweaters and cashmere sweaters reached 38.4% and 62.6%, respectively. The top 20 domestic brands of cashmere sweaters accounted for 15 seats, and the market share of sales accounted for 80%.
Shanghai and its surrounding areas are traditional textile industrial bases. Shanghai has become the most fashionable and modern metropolis in China's garment market. The advantages in the textile and clothing industry have enabled domestic brands to gradually recover and grow.
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