Zhejiang Province has become a major hub for children's clothing production, with over 6,700 enterprises located in cities such as Huzhou, Wenzhou, Hangzhou, Shaoxing, Ningbo, and Jiaxing. Among these, the output of large-scale children's clothing companies reached 32.95 million units, and numerous leading brands have emerged, including Red Yellow Blue, Tongwang, Shanshan, Barabara, and Keshu. Zhejiang is home to three of the "Top Ten Children's Clothing Brands" in China, as recognized by the China National Garment Association, highlighting the province's strong presence in the sector.
A key feature of Zhejiang’s children's clothing industry is its high concentration and cluster-based production. Huzhou’s Weaving Town holds a stable leading position in domestic children's clothing manufacturing and was officially named "China's Children's Clothing Town" by the China Textile Industry Association and the China National Garment Association back in 2002. Tungpu Town, on the other hand, started its knitted children's clothing industry later but has since developed rapidly, filling a gap in the province's market.
Yongjia Zhu Qiao, known as the "First Village in Wenzhou Children's Clothing," leverages the overseas Chinese network in Wenzhou to successfully transition from a wholesale-based trade model to an export-oriented one. The industrial cluster development model not only promotes related industries like raw materials and equipment but also supports the growth of specialized children's clothing markets, laying a solid foundation for future expansion.
With growing production advantages, Zhejiang's children's clothing industry has focused on brand building in recent years, continuously enhancing product quality, enterprise competitiveness, and overall industry strength. According to incomplete statistics, more than 3,000 registered brands exist within the province. The Sijiqing Children's Wear Market in Hangzhou serves as a comprehensive platform combining wholesale, retail, franchising, ordering, display, and information exchange, making it one of the largest and most influential professional children's wear wholesale markets in China.
Through strategic brand attraction, the "Xintiandi" company has effectively addressed challenges faced by single brands entering large shopping malls, achieving a win-win situation among manufacturers, retailers, and franchisees. It has now become the earliest and largest brand hosting center in the region.
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