The domestic apparel industry is highly competitive. In the past, as long as the clothes can win consumers, the era is over. The thorniest challenges facing companies are "trends" and "fashion." In order to make the brand appear more "Western style", many companies are looking for overseas fashion designers. The scarcity of domestic designers is causing the rapid development of foreign second-rate designers.
Looking for "foreign aid"
A survey of domestic fashion brands’ rogue international designer journalists found that many domestic clothing brands have issued signs for hiring international designers, as long as they are designed by international designers, they can be recognized and favored by the market and consumers.
According to industry sources, hiring foreign designers and design directors is a common phenomenon in domestic apparel companies. Affected by this, many domestic outstanding designers chose to create their own designer brand.
The reporter was informed that St. Louis Fashion Business Men's, Jiumu Wang [22.66-0.18% shares bar research report] men's clothing, Kinba men's clothing and other well-known domestic garment companies have hired foreign designers, China clothing [8.77-0.34% shares bar research report] Co., Ltd. The founding "Society" clothing brand also announced that it invited the Asian clothing director of the Italian clothing brand Zegna to join.
A Wenzhou businessman who runs the clothing business once expressed at the China-Italy Fashion Summit: “The company’s production capacity is strong and its capital is abundant. It is looking for one or two overseas designers to do the design, hoping to find the right candidate as soon as possible.â€
Huang Yongsheng, director of the clothing department at Raffles International College of Beijing Institute of Fashion, said that domestic garment companies often use the international designer to measure the brand's overall strength. It can be said that domestic garment companies have fallen into a strange circle of foreign designers. Moreover, some designers are at the second and third level in foreign countries, but in China immediately transformed into a genius for fashion design. At the same time, many domestic designers can only silently become design assistants or editors.
According to Kang Lanxin, the first person in the vocational education of the China Costume & Accessories Division and Dean of the School of Clothing and Clothing Distribution, the salary paid to the foreign designers by the domestic garment enterprises is much higher than that of the domestic designers. The difference in the salary difference makes the domestic part excellent design. The teacher had to find other ways of development.
Blind hot pursuit of foreign designers The industry believes that the domestic garment companies rely on foreign designers is too high, is bound to bring impact on the development of domestic designers. Why do domestic apparel companies love foreign designers so much?
Liu Yujun, Assistant of Fashion Business Men's Clothing Marketing Department of Saint-Sidi West, said that at the beginning of the company's creation, he had also sought out excellent designers. But at that time, there was no concept of fashion designers in the country, and only “tailor†was familiar to everyone. Therefore, he finally decided to invite foreign designers. Designers join.
The scarcity of domestic designers is a reason for foreign designers to blush.
Kang Lanxin believes that domestic consumers’ perceptions of clothing have deviated from the notion that “a piece of clothing can be worn for several years is a good dressâ€. Aesthetics and personality have become the main criteria for contemporary young people to buy clothing. Foreign designers brought international fashion trends to consumers, so that brand companies began to blindly follow imported products, and even imported designers.
Huang Yongsheng has his own opinions on the phenomenon of foreign designers becoming popular in China. He said that at the moment, domestic apparel companies appear to be somewhat impetuous, hoping to quickly increase the brand's influence by hiring international designers. A brand name of "Western style", and then hired several foreign designers, domestic clothing companies simply think that this can be transformed into an international brand. However, it turns out that this kind of expectation that brings new souls and design concepts to the company is often met with dissatisfaction. Foreign designers' "Western-style design DNA" is too pure. If they can't be improved after they arrive in China, no matter how excellent the design, they won't get the hearts and minds of consumers at the same time.
China and the West combine strategically to form a design team China's leading fashion designer, Zhang Jianda, once said that apparel design itself is an imitation process. Excellent design is the concept of transcending in imitation and integrating in imitation. Therefore, how domestic apparel companies learn the fashion inspiration of foreign designers and combine the Chinese local stuff with the perfect combination, is the king of domestic clothing business development.
In this regard, Liu Yujun said that domestic apparel companies and foreign designers to cooperate to achieve relaxation, focusing on the combination of Chinese and Western cultures. Foreign designers bring the latest trend information and design concepts. Chinese designers combine the preferences and wearing habits of Chinese consumers to improve the design and create “good-looking and wearable†clothing products. "Domestic clothing companies can't fall into the wrong circle if they are foreign. This kind of blind behavior can completely lose the company," he said.
Huang Yongsheng said that domestic apparel companies should strategically select foreign designers according to their own corporate culture and market positioning. Companies can hire a foreign designer to form a team of designers with several Chinese designers. This will enable foreign designers to better integrate into the company, and can quickly grasp the pulse of the domestic market.
In addition, he also suggested that domestic garment companies can also design clothing series according to the needs of the market, and let foreign designers use their creativity in the framework of a series of clothing. This will not only avoid disengagement from the market, but also see new clothing design ideas. Business Daily reporter Liu Yibo/wen
Looking for "foreign aid"
A survey of domestic fashion brands’ rogue international designer journalists found that many domestic clothing brands have issued signs for hiring international designers, as long as they are designed by international designers, they can be recognized and favored by the market and consumers.
According to industry sources, hiring foreign designers and design directors is a common phenomenon in domestic apparel companies. Affected by this, many domestic outstanding designers chose to create their own designer brand.
The reporter was informed that St. Louis Fashion Business Men's, Jiumu Wang [22.66-0.18% shares bar research report] men's clothing, Kinba men's clothing and other well-known domestic garment companies have hired foreign designers, China clothing [8.77-0.34% shares bar research report] Co., Ltd. The founding "Society" clothing brand also announced that it invited the Asian clothing director of the Italian clothing brand Zegna to join.
A Wenzhou businessman who runs the clothing business once expressed at the China-Italy Fashion Summit: “The company’s production capacity is strong and its capital is abundant. It is looking for one or two overseas designers to do the design, hoping to find the right candidate as soon as possible.â€
Huang Yongsheng, director of the clothing department at Raffles International College of Beijing Institute of Fashion, said that domestic garment companies often use the international designer to measure the brand's overall strength. It can be said that domestic garment companies have fallen into a strange circle of foreign designers. Moreover, some designers are at the second and third level in foreign countries, but in China immediately transformed into a genius for fashion design. At the same time, many domestic designers can only silently become design assistants or editors.
According to Kang Lanxin, the first person in the vocational education of the China Costume & Accessories Division and Dean of the School of Clothing and Clothing Distribution, the salary paid to the foreign designers by the domestic garment enterprises is much higher than that of the domestic designers. The difference in the salary difference makes the domestic part excellent design. The teacher had to find other ways of development.
Blind hot pursuit of foreign designers The industry believes that the domestic garment companies rely on foreign designers is too high, is bound to bring impact on the development of domestic designers. Why do domestic apparel companies love foreign designers so much?
Liu Yujun, Assistant of Fashion Business Men's Clothing Marketing Department of Saint-Sidi West, said that at the beginning of the company's creation, he had also sought out excellent designers. But at that time, there was no concept of fashion designers in the country, and only “tailor†was familiar to everyone. Therefore, he finally decided to invite foreign designers. Designers join.
The scarcity of domestic designers is a reason for foreign designers to blush.
Kang Lanxin believes that domestic consumers’ perceptions of clothing have deviated from the notion that “a piece of clothing can be worn for several years is a good dressâ€. Aesthetics and personality have become the main criteria for contemporary young people to buy clothing. Foreign designers brought international fashion trends to consumers, so that brand companies began to blindly follow imported products, and even imported designers.
Huang Yongsheng has his own opinions on the phenomenon of foreign designers becoming popular in China. He said that at the moment, domestic apparel companies appear to be somewhat impetuous, hoping to quickly increase the brand's influence by hiring international designers. A brand name of "Western style", and then hired several foreign designers, domestic clothing companies simply think that this can be transformed into an international brand. However, it turns out that this kind of expectation that brings new souls and design concepts to the company is often met with dissatisfaction. Foreign designers' "Western-style design DNA" is too pure. If they can't be improved after they arrive in China, no matter how excellent the design, they won't get the hearts and minds of consumers at the same time.
China and the West combine strategically to form a design team China's leading fashion designer, Zhang Jianda, once said that apparel design itself is an imitation process. Excellent design is the concept of transcending in imitation and integrating in imitation. Therefore, how domestic apparel companies learn the fashion inspiration of foreign designers and combine the Chinese local stuff with the perfect combination, is the king of domestic clothing business development.
In this regard, Liu Yujun said that domestic apparel companies and foreign designers to cooperate to achieve relaxation, focusing on the combination of Chinese and Western cultures. Foreign designers bring the latest trend information and design concepts. Chinese designers combine the preferences and wearing habits of Chinese consumers to improve the design and create “good-looking and wearable†clothing products. "Domestic clothing companies can't fall into the wrong circle if they are foreign. This kind of blind behavior can completely lose the company," he said.
Huang Yongsheng said that domestic apparel companies should strategically select foreign designers according to their own corporate culture and market positioning. Companies can hire a foreign designer to form a team of designers with several Chinese designers. This will enable foreign designers to better integrate into the company, and can quickly grasp the pulse of the domestic market.
In addition, he also suggested that domestic garment companies can also design clothing series according to the needs of the market, and let foreign designers use their creativity in the framework of a series of clothing. This will not only avoid disengagement from the market, but also see new clothing design ideas. Business Daily reporter Liu Yibo/wen
Promotional Messenger Bags are becoming more and more popular nowadays, ideal for giveaways to hand out all activities, recipients are grateful to help them organize their papers, documents, and even water bottle with extra pocket. Keep these custom briefcases for your next marketing event or trade show, they are brilliant Promotional Bags with large logo area for your company information. At JustGiftsChina, we are proud to get huge selection of personalized messenger bags ready to choose.
promotional messenger bags, custom branded briefcases, imprinted computer bags, personalized logo laptop bags, advertising business bags bulk, branded messenger bags
Ningbo Just Gifts Imp & Exp Co., Ltd. , http://www.justgiftschina.com